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The Orchard Adopts Gydget as Widget Solution to Drive Artist Exposure on Social Networking Sites

Posted : Tue, 11 Mar 2008 13:24:48 GMT
Author : Gydget
Category : Press Release
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SAN FRANCISCO, March 11  /PRNewswire/ -- Gydget, today announced that its viral fan widgets will be integrated into The Orchard's new Artist/Label Workstation(TM). Now, any artist who is distributed by The Orchard will have a media-rich solution for exposing fans to new music, video and news on the leading social networking sites.
"Our partnership with The Orchard will allow tens of thousands of artists to stay connected with their fans and increase their fan base and sales through our proven social marketing platform," said Gerardo Capiel, CEO of Gydget. "The seamless integration allows labels and artists to create gydgets (viral fan widgets) directly within the ALW tool set."
"Social marketing is now one of the most important factors leading to an album's success. Providing our artists with dynamically generated gydgets ensures they have the tools necessary to successfully promote themselves and their music on MySpace, Facebook, and other social networks," commented Greg Scholl, President and CEO of The Orchard.
In less than 4 months more than 800 major recording artists have adopted Gydget's flagship product. As a result, close to 15 million consumers see gydgets each month.
About Gydget
Gydget provides a social marketing platform that allows music groups, sports teams, non-profits and other organizations to reach their audiences where they congregate most: at social networking and fan-based Web sites. Gydgets, the company's groundbreaking viral fan widgets, make it easy for promoters and bands to share event dates, box-office and merchandise links, music, news, videos and other information directly with fans and their friends who can, with a simple mouse click, add the gydgets to their personal profile pages, blogs and web sites. Gydget technology is used by many of the world's leading entertainers and sports teams including Beyonce, Gwen Stefani, Lil Wayne, The National Hockey League and the Oakland Raiders. Visit http://www.gydget.com/ for more information.
Forward Looking Statements
This release contains certain forward-looking statements, which reflect management's expectations regarding future events and operating performance, such as the impact these new tools could have on its clients' revenues. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. These forward-looking statements involve a number of risks and uncertainties, certain of which are outside of The Orchard's control. The factors that could cause actual results to differ materially from our expectations are detailed in The Orchard's filings with the Securities and
Exchange Commission, such as its annual and quarterly reports and the Proxy Statement on Schedule 14A filed with the SEC on October 10, 2007.
Gydget

Copyright © 2008 PR Newswire. All rights reserved.




Article : The Orchard Adopts Gydget as Widget Solution to Drive Artist Exposure on Social Networking Sites
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