World's Sixth Largest Toy Manufacturer Experiences Significant Reduction in Web Traffic Loss Following Switch to Managed DNS Service STERLING, Va., Sept. 4
STERLING, Va., Sept. 4 /PRNewswire-FirstCall/ -- NeuStar, Inc. (NYSE: NSR)
today announced that The LEGO Group, a leading toy manufacturer headquartered
in Denmark, has chosen NeuStar's UltraDNS Managed DNS Service to enhance the
reliability of The LEGO Group's web-based operations, including a significant
global e-commerce presence.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080310/NEUSTARLOGO )
The LEGO Group was founded in 1932 and has evolved over the past 75 years
from a small carpenter's workshop to a global enterprise that is now, in terms
of sales, the world's sixth-largest manufacturer of toys. In recent years, The
LEGO Group has increasingly utilized the Internet to inform, entertain, and
sell its products to children in 130 countries around the world. Consequently,
enhancing the reliability of the DNS infrastructure that supports The LEGO
Group's web-based operations is essential.
"We strive to give our customers the best possible experience through our
online services, and are constantly looking for improvements," said Soren A.
Brandbyge, application engineer at The LEGO Group. "NeuStar's UltraDNS Managed
DNS Service is extremely stable. Since we migrated to the service, we have in
general experienced a lowering of DNS lookup time as well as a significant
reduction in the number of dropped DNS requests, which are down nearly 60
percent in Europe and over 90 percent in North America. This translates into
several thousands of customers each day having an even better experience. We
look forward to the service contributing to our growth strategy in Asia
Pacific as NeuStar continues to enhance its global infrastructure."
The UltraDNS Managed DNS Service is built on NeuStar's Directory Services
Platform. The platform is a fault-tolerant global infrastructure with 14 nodes
(DNS Server constellations) across five continents. Utilizing advanced routing
technology, DNS requests are directed to and answered by the topologically
closest node, which significantly reduces the distance DNS requests and
responses have to travel across the Internet -- thus minimizing Web traffic
loss. The continued deployment of NeuStar's DNS Shield(TM), a revolutionary
extension of the UltraDNS infrastructure, further enhances reliability. The
DNS Shield involves the deployment of authoritative DNS servers within the
networks of leading ISPs; once the ISP receives a DNS request from an end
user, it is responded to immediately and need not travel further across the
Internet.
"We are proud to report that The LEGO Group, like many of our customers,
has experienced a quantitative and immediate improvement in DNS reliability
after migrating to the UltraDNS Managed Service," said Alex Berry, senior vice
president and general manager of NeuStar's Internet Infrastructure Services
Group. "NeuStar's technology and services deliver immediate, positive impact
on web-enabled businesses of every size and industry classification, and
continue to set new performance standards for Internet operations globally."
More information about NeuStar's UltraDNS suite of services is available
at http://www.ultradns.biz/ .
About NeuStar
NeuStar (NYSE: NSR) is a provider of clearinghouse and directory services
to the global communications and Internet industry. Visit NeuStar online at
http://www.NeuStar.biz.
SOURCE NeuStar, Inc.
