The Alternative Board Offers Five Crucial 4th Quarter Strategies for Post-Recession Business Growth

• Financial Reevaluations:
  • Pricing – table any plans or scheduled increases until Q2
  • Bad Debt – change payment terms. Consider net 10 rather than the standard net 30. Charge interest. Enable customers to wire transfer funds
  • Employee Communication – share top-line financial data. Employees with a better idea of where the company stands are more committed to ensure the business reaches its goals
• Sales Redesign: the entire landscape has changed. Those who examine their business as a true outsider will be the ones that can see clearly to pounce on rich new opportunities. Think Apple mobile checkout stations or McDonald's McCafé

• Become a Social Butterfly: social networking is here to stay, and if you don’t engage, you’re leaving money on the table by not increasing word of mouth, brand awareness and thought leadership, thereby increasing sales. Engage targets through blogs, Twitter, Facebook, LinkedIn, etc.). Listen to your audience. They’ll suggest valuable ideas you never thought of
• Accommodate More Potential Customers:
  • Recalibrate – consider different ways of delivering your services so you can target smaller companies that might not have been your ideal fit in the past
  • Reactivate – call a past client and offer paired down versions of your current services
• Quit Functioning as an Island: business owners operate in a complex and often lonely dynamic. Expanding beyond networking groups to instead have the small business version of a board of directors – a peer advisory board – delivers an alarming impact on both business owners’ sanity and their profitability

About The Alternative Board^®The Alternative Board^® is an international provider of peer advisory and coaching solutions to leaders of privately held businesses. Over 300 TAB Boards are operating each month across the United States, Canada, South America and the United Kingdom. Headquartered in Denver, TAB was founded by Allen Fishman, author of 7 Secrets of Great Entrepreneurial Masters, in 1990. For more information, visit www.TheAlternativeBoard.com.

Volume Public Relations for The Alternative Board
Craig TerBlanche, 720-529-4850
craig@volumepr.com