The Agile New Nikon D700 FX-Format D-SLR Camera Delivers Performance Inspired by the Nikon D3 in a Smaller, Lighter Design

Nikon's Second FX-Format Camera Delivers Peak Pro Performance in a Versatile Form-Factor MELVILLE, N.Y., July 1


MELVILLE, N.Y., July 1 /PRNewswire/ -- Nikon, Inc. today introduced the
new D700 digital SLR camera featuring a 12.1-effective megapixel Nikon
FX-format sensor that measures 23.9 x 36mm, which is nearly identical to the
size of 35mm film. Benefiting from Nikon's legacy of imaging technology
innovation, the D700 offers both advanced and professional photographers
stunning image quality, accurate color reproduction and revolutionary low
light performance.


Building on the immense success of the Nikon D3 professional D-SLR camera,
the D700 offers pro-level performance and an extensive array of features and
innovations in a comfortably nimble platform.  In addition to the
Nikon-original FX-format CMOS sensor, the D700 incorporates Nikon's EXPEED
Image Processing System, Nikon's renowned 51-point auto focus system with 3D
Focus Tracking and two Live View shooting modes that allow photographers to
frame a shot using the camera's three-inch high-resolution LCD monitor.  The
D700 also features Nikon's sophisticated Scene Recognition System and a new
active dust reduction system.


Nikon's flagship FX and DX-format cameras, the D3 and D300 respectively,
established new benchmarks for digital image quality, speed, and unmatched ISO
performance.  The D700 maintains this new measure with exceptional overall
image quality, broad tonal range and depth, and extremely low noise throughout
its native ISO range of 200 to 6400.


"Nikon FX-format cameras have teamed with our strong lineup of DX-format
models to offer photographers unprecedented advancements in performance and
versatility along with the freedom to choose the format that best serves their
needs.  Today's introduction of the D700 offers an important new option to
photographers who need the overall performance and imaging perspective Nikon
FX-format cameras offer," said Edward Fasano, general manager for marketing,
SLR System Products at Nikon, Inc.  "Nikon has developed a host of innovative
technologies such as the Scene Recognition System and Picture Control,
incorporating them into both FX and DX-format digital SLRs to ensure that
photographers can leverage the advantages of both formats seamlessly, and
achieve the end-results that best fulfill their photographic vision."



  The legendary Nikon FX-Format CMOS sensor



The D700's 12.1-megapixel FX-format CMOS image sensor provides exceptional
image quality throughout its remarkable ISO sensitivity range.  A large pixel
size of 8.45 micrometers allows for an extremely low signal-to-noise ratio and
a wide dynamic range.  The 12-channel readout enables accelerated information
transfer, allowing the D700 to shoot at speeds of up to eight frames per
second at full resolution (using the optional MB-D10 Multi Power Battery Pack)
and quickly write image data onto the CompactFlash(TM) card.


The D700 offers a versatile base ISO range from 200-6400 but can be
expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording photographers
the new-found confidence to shoot in the widest variety of lighting conditions
from the brightest midday sun to dim interiors.  Images previously thought to
be impossible to create without complex lighting set-ups or lengthy
post-processing are now captured easily and faithfully with the D700,
unleashing new and diverse shooting possibilities.


Also new to the D700 is Nikon's first self-cleaning system designed for
the FX-format sensor.  Utilizing four distinct vibration frequencies, the D700
frees image degrading dust particles from the sensor's optical low-pass filter
at start-up, shut-down or on demand.  As an added benefit, the mirror box and
entire shutter mechanism are constructed of materials that resist creating
debris that can affect image purity.



   Fastest speed and autofocus in its class



The D700 starts up in a mere 0.12 seconds and has a nearly imperceptible
shutter-lag response time of 0.40 milliseconds, making this an extraordinarily
responsive tool for the demanding photographer. The D700 can record full-
resolution JPEG images at an astounding five frames per second (fps), or eight
fps with the optional MB-D10 battery pack for up to 100 images, or up to 17
lossless 14-bit Nikon NEF (RAW) files. To write images efficiently, the Nikon
D700 is also compliant with the next-generation of high-speed UDMA
CompactFlash(TM) cards that will enable recording speeds up to 35
megabytes/second.


The D700 offers one of the fastest and most accurate advanced AF systems
on the market today. Nikon's Multi-CAM 3500FX autofocus sensor module features
51 AF points and the ability to use 3D tracking to focus and lock-on a moving
subject. The 15 cross-type sensors and 36 horizontal sensors can be used
individually or in groups, with the option for Single Area AF mode and Dynamic
AF modes using groups of either 9, 21 or all 51 focus points. The system also
features 3D Focus Tracking with automatic focus point switching that takes
advantage of all 51 AF points as it uses scene color content and light
information to accurately track the subject.



  Intelligent features for sophisticated performance



The D700 relies on a wealth of innovative Nikon technologies to help
photographers create superb images.  Nikon's Scene Recognition System analyzes
information from the 1,005-pixel RGB light sensor for use in auto exposure,
auto white balance and autofocus calculations.  The Scene Recognition System
also assists autofocus by tracking subject position and automatically shifts
the AF points used to match the subject's movement within the frame.  This
system also contributes to higher accuracy of auto exposure and auto white
balance detection, resulting in sharp landscapes, flattering portraits and
engaging action shots.


Photographers also have the option to enhance their pictures during or
after capture with the Picture Control System and Active D-Lighting.  Nikon's
Picture Control System enables users to adjust their images to pre-set
parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks
to image sharpening, tone compensation, brightness, overall tone and
saturation.  D-Lighting uses localized tone control technology to further
optimize highlight and shadow detail while also maintaining natural contrast,
giving photographers the ability to capture more perfectly exposed images,
even in unusual lighting conditions.  Active D-Lighting lets photographers
choose from various intensities during capture, while a new Automatic mode
also applies varying levels of D-Lighting as, and when needed, to enhance
photos while shooting.



   Enhanced Live View modes and viewfinder



Ideal for studio, remote applications and more, Nikon's Live View allows
the photographer to compose the subject on the bright three-inch, TFT LCD
monitor.  In Handheld mode, the user is able to recompose the frame prior to
actual shooting; familiar TTL phase-detection AF is activated, using all 51 AF
points.  Tripod mode is designed for precise focus accuracy with still
subjects and tripod stabilization.  It enables focal-plane contrast-detect AF
on a desired point within a specific area.  Remote view, focusing and shooting
can also be controlled from a PC (via connection or wireless) using the
optional Nikon Camera Control Pro 2 software.  Additionally, the Virtual
Horizon feature on the D700 can now be superimposed over the Live View monitor
image to aid composition.


While using Live View to compose or review images and settings, users will
appreciate the ultra-high resolution 920,000-dot VGA, three-inch TFT LCD
monitor with tempered glass that provides a wide 170-degree viewing angle. The
large monitor is remarkably effective when confirming the focus with enlarged
playback images. The camera also outputs a video signal to an HD television
using the new smaller HDMI-C standard, which is an excellent solution for
workshop demonstrations or shooting tethered for clients.


Photographers will also be able to compose images easily using the wide
and bright viewfinder that features an eye-level pentaprism with high
refraction index and provides a 95 percent frame coverage with 0.72x
magnification. Each of the 51 AF points, as well as a framing grid, can also
be superimposed on the finder screen to suit the photographer's personal
preferences.



  Rugged construction and durability



High-strength magnesium alloy is used for the construction of the camera
body, rear body and mirror box to create a precision platform, reduce weight
and provide rugged durability.  The camera is tested to stand up to the rigors
of the globetrotting photographer and is weather sealed using precision
O-rings where connections are made to effectively combat dust and moisture.


The shutter unit employs an assembly made of a new composite carbon fiber
and Kevlar hybrid material.  Tested on fully assembled cameras, the D700's
shutter unit has been proven through 150,000 cycles under demanding
conditions.  The self-diagnostic shutter constantly monitors and maintains
shutter precision to ensure peak performance.



Price and availability



The new FX-format Nikon D700 D-SLR camera will be available late July
2008, and will have an estimated selling price of $2,999.95 (body only).*



About Nikon


Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX(R) compact digital cameras;
COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software
products and Nikon sports and recreational optics. Nikon D Series digital SLR
cameras are recognized as "Highest in Customer Satisfaction with digital SLR
cameras," according to the latest J.D. Power and Associates 2007 digital
Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 90th anniversary and announced the production of
over 40 million NIKKOR SLR interchangeable lenses. For more information, dial
(800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities.



For J.D. Power and Associates award information go to jdpower.com



* Estimated selling price listed is only an estimate.  Actual prices are
set by dealers and are subject to change at any time.



SOURCE  Nikon, Inc.