Dulce Vida tequila launches in Austin and San Antonio, Texas. Triple distilled and 100 Proof made with 100 percent organic single estate blue agave--Dulce Vida Tequila is already a fan favorite amongst mixologists.
(PRWEB) November 14, 2009 -- Austin, widely celebrated for its creative class, is home to many inventive start-ups. While technology companies come to mind, Austin has been developing a more spirited kind of business lately—it’s now home base to several liquor companies, including Tito’s Vodka, Dripping Springs Texas Vodka, Treaty Oak Rum, and most recently, Dulce Vida™, a handcrafted tequila made from organic agave.
Dulce Vida has released its first batch of Blanco, Reposado and Añejo tequilas for a limited distribution in Austin and San Antonio, followed by other major Texas cities and national markets throughout 2010.
“This has been a labor of ‘agave love’ for the past two years; we are excited to introduce Dulce Vida to our hometown of Austin and my hometown of San Antonio,” said Charlie Paulette, CEO, Dulce Vida Spirits, Inc. “The spirit industry here in Texas continues to grow and gain steam.”
While the company is based in Austin, Dulce Vida Tequila sources its organic agave from the Pacific Coast Highland region of Tepic, Nayarit. The soil and geography are very different from the better-known lowland tequila areas, and this particular region—surrounded by both ocean and mountains—yields more flavorful and larger agave plants.
Dulce Vida’s tequilas are 100 proof, meaning that—unlike most tequilas—they have not been diluted with water. They are triple distilled and made with 100 percent, single estate, organic blue agave. Dulce Vida’s Reposado and Añejo are aged in single-barrel oak Kentucky Whisky barrels (the Reposado for 12 months and the Añejo for 24 months).
Dulce Vida Tequila and Mixology
“Austin and San Antonio are fully embracing the mixology movement, and we are excited to be working with Russell Davis, mixologist of Austin’s Péché,” said Paulette. “His Dulce Vida-inspired cocktails are fresh and original, sure to open the minds and palates of tequila drinkers everywhere.” “You can also find our signature drinks in San Antonio at accounts like La Hacienda De Los Barrios, The Green Lantern and J. Alexanders.”
“As a mixologist, I love the fact that all Dulce Vida tequilas are higher in proof content,” said Davis. “This helps to bring out the true agave flavor of a tequila-based cocktail, especially when you are diluting a drink by shaking it with ice.
“I especially enjoy the Dulce Vida Reposado, both as a tequila enthusiast and as a mixologist. The Reposado is well balanced and versatile; it goes great on the rocks with a slice of orange sprinkled with cinnamon
or mixed with just about anything.”
Finding and Buying Dulce Vida
Distributed through Glazer’s, Dulce Vida Tequila is currently available in San Antonio at the following retail locations: Gabriel’s Wine and Spirits at The Vineyard, La Hacienda De Los Barrios, Stonewerks (Vineyard), The Green Lantern, J. Alexander’s, Hard Rock Café, County Line (Riverwalk), The Cross-Eyed Seagull, Los Cucos, Mulligan’s Pub, Coyote Ugly, Kennedy’s, Main Street, Mad Dogs, Coco Beach, Indigo Joe’s, Leapin Lizard, The Grotto, Dulce Vida Cantina and The Original Mexican Restaurant.
Suggested Retail Price for a 750 ml bottle is $45.00 for Dulce Vida’s Blanco, $50.00 for the Añejo and $55.00 for Reposado.
About Dulce Vida Spirits:
Austin-based founders Jeff O’Neal and Richard Sorenson were involved in the development and sales of organic agave products for years before launching the Dulce Vida tequila business.
Charlie Paulette, CEO of Dulce Vida Spirits, was previously the marketing director for San Antonio’s Gambrinus Company for 15 years. He is also a graduate (BBA and MBA) from The University of Texas at San Antonio.
Dulce Vida is distilled and aged under the supervision of founder and master distiller Carlos Jurado at the Ansan Distillery in Santa Cruz del Astillero, Jalisco.
For more information about Dulce Vida’s products, including drink recipes, please visit www.dulcevidaspirits.com.
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