Telepresence technology suppliers hope to gain a larger customer base than videoconferencing suppliers, says 'Light Reading Insider' NEW YORK, Sept. 11
NEW YORK, Sept. 11 /PRNewswire/ -- Suppliers of telepresence technology
and managed services are targeting small to mid-sized businesses and select
vertical markets as primary candidates for their next-gen video offers, hoping
to capture a larger customer base than earlier videoconferencing systems was
able to tap into, according to the latest report from 'Light Reading Insider'
(www.lightreading.com/insider), a paid research service of TechWeb's Light
Reading (www.lightreading.com).
Telepresence: A Market Opportunity Reality Check examines applications in
the telepresence market, including a look at how telepresence is being
defined, strategies for both horizontal and vertical markets, and the
development of telepresence as a managed service. It also examines why the
market will continue to grow and the challenges the market faces. Further,
this report examines partnerships, acquisitions, and future investment
strategies vendors are considering. Additionally, it provides a comparative
analysis of 11 of the top vendors in the telepresence industry.
For a list of companies analyzed in this report,
http://img.lightreading.com/lri/pdf/lri0908_2companies.pdf
"The telepresence arena is different from videoconferencing because it's a
technology spanning all horizontals," says Denise Culver, research analyst for
'Light Reading Insider' and author of the report. "Currently, suppliers are
figuring out telepresence's definition and creating new services that
companies cannot ignore. Most telepresence vendors believe that the next 12 to
18 months will see a major shift in the way managed services are handled for
telepresence, especially as customers become more comfortable with the
technology."
A key factor that will affect market acceptance for telepresence is
demonstrating to potential users exactly what the technology offers, and how
it differs from conventional videoconferencing, Culver notes. "Regardless of
what telepresence is called, the key to these services is that a live person
is reachable at the touch of a button -- via phone, email, or a telepresence
unit -- to set up a meeting without participants doing anything on their end."
Key findings of Telepresence: A Market Opportunity Reality Check include:
-- No longer exclusively reserved for the executive boardroom,
telepresence now has applications that apply to large enterprises and SMBs
-- Vertical markets such as healthcare and financials are vendor targets
because they have application-specific needs that telepresence can address
-- Managed services are a promising, value-added service for telcos, as
more telepresence vendors realize the benefits of such relationships
Telepresence: A Market Opportunity Reality Check provides critical insight
and analysis for a range of industry participants, including:
-- Telepresence technology suppliers looking for independent insight into
how market strategies are developing throughout the industry
-- Network operators needing guidance on how to develop and market
telepresence managed services
-- Investors who want a clear view of the potential market opportunity
presented by telepresence, and which companies are emerging as leaders in the
sector
Telepresence: A Market Opportunity Reality Check is available as part of
an annual single-user subscription (12 monthly issues) to 'Light Reading
Insider', priced at $1,595. Individual reports are available for $900
(single-user license).
To subscribe, or for more information, please visit:
www.lightreading.com/insider. For more information on all of Light Reading's
Insider services, please visit www.lightreading.com/research.
To request a free executive summary of the report, or for details on
multi-user licensing options, please contact:
Jeff Claudino
Director of Sales
Insider Research Services
619-229-9940
claudino@lightreading.com
Press/analyst contact:
Dennis Mendyk
Managing Director
Insider Research Services
201-587-2154
mendyk@heavyreading.com
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the ultimate
source for technology and financial analysis of the communications industry,
leading the media sector in terms of traffic, content, and reputation. It
reaches an extensive audience of executives and technologists within the
telecom and enterprise networking communities, as well as the
financial/industry analysts and investors who track these sectors. Light
Reading was acquired by United Business Media in August 2005, and operates as
a unit of UBM.
About TechWeb
TechWeb (techweb.com/aboutus), the global leader in business technology
media, is an innovative business focused on serving the needs of technology
decision-makers and marketers worldwide. TechWeb produces the most respected
and consumed media brands in the business technology market. Today, more than
13.3 million* business technology professionals actively engage in our
communities created around our global face-to-face events Interop, Web 2.0,
Black Hat and VoiceCon; online resources such as the TechWeb Network, Light
Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology
magazines. TechWeb also provides end-to-end services ranging from
next-generation performance marketing, integrated media, research, and analyst
services. TechWeb is a division of United Business Media, a global provider of
news distribution and specialist information services with a market
capitalization of more than $2.5 billion.
* 13.3 million business decision-makers: based on # of monthly connections
SOURCE Light Reading Insider
