SPRINGFIELD, VA -- 10/13/08 --
Telematch, a privately held, leading
provider of information services, announced today commercial availability
of SmartMatch(TM), a data product that identifies wireless, cable and
voice-over Internet protocol households along with their current postal
addresses within the United States -- contact data that otherwise would be
difficult or impossible to find, according to the company.
"Marketers -- particularly those who are dependent on keeping current with
customer contact information to help produce returns on their customer
relationship management programs -- will enjoy what SmartMatch(TM) can
deliver," said Peg Kuman, Chief Executive Officer, Telematch. "Millions of
consumers and businesses are migrating away from traditional land-based
phone lines -- and, as a result, an important source of current telephone
and postal address information is disappearing."
"Both business-to-business and consumer marketers have struggled to
replenish missing contact data for their prospects and customers -- turning
to compiled data and self-reported information to fill in the gaps with
limited success," Kuman said. "Current compiled data sources lack the
recency and as a result, accuracy and coverage. Self-reported data often
are prone to data-entry errors, and individuals don't always provide
correct information."
According to Kuman, SmartMatch(TM) uses responsible proprietary and public
sources, primarily from telephone companies, to recover those households
and businesses enabling marketers to flag and verify individual prospects
and customers and to append their databases, accordingly. "Suddenly, more
than 97 million consumers have been re-found -- with tens of thousands more
being added to SmartMatch(TM) every month," she said.
According to the Federal Communications Commission, the total number of
land lines in the United States is decreasing 5% per year, while wireless
and broadband telephony is growing by 12% and 40%, respectively. While
wireless numbers may not be contacted for outbound telemarketing purposes
without prior "opt-in" permission, such data may be used for identity
verification and reverse postal address appends -- both important processes
in today's customer-centric marketplace, Kuman said.
Marketers seeking further information about SmartMatch(TM) may contact
Telematch toll-free (in the United States) at (800) 523-7346, or via e-mail
at sales@telematch.com
About Telematch, Inc.
Telematch, Inc. (www.telematch.com), head-quartered in Springfield,
Virginia, is a leading information services provider offering a
comprehensive range of data appending, data enhancement, database
management and data processing services.
Company and Media Contact:
Peg Kuman
Chief Executive Officer
(703) 658-8304
Email Contact
DMA08 Booth 1516
www.telematch.com
Additional Media Contact:
Chet Dalzell
Marketing Communications Consultant
(917) 608-2251
Email Contact
