Hand-Arranged, Hand-Delivered Flowers From Teleflora Support Cancer Innovation LOS ANGELES, Aug. 18
LOS ANGELES, Aug. 18 /PRNewswire/ -- Teleflora, the world's leading floral
service offering only hand-arranged, hand-delivered floral arrangements by
local Teleflora florists, announced today the launch of a partnership with
Stand Up To Cancer (SU2C) a new initiative to raise philanthropic dollars for
accelerating ground-breaking cancer research. As part of this partnership,
Teleflora will feature two bouquets tied to SU2C on teleflora.com through July
31, 2009. Every time a consumer purchases either arrangement, Teleflora will
donate 20% of the purchase price to the organization.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080818/LAM034)
On September 5, 2008 (8 p.m. EDT and PDT) ABC, CBS and NBC will donate one
hour of simultaneous commercial-free primetime for a nationally televised
fundraising event aimed at rallying the public around the goal of ending
cancer's reign as a leading cause of death. By bringing together industry
professionals, as well as mediums such as television and the web, SU2C will
fund cutting-edge research and push cancer from a disease that takes lives to
one people can survive.
"Charitable giving is an important part of Teleflora's philosophy and we
are proud to align ourselves with an organization that is working with the top
experts in cancer research and forging a new way to develop breakthroughs that
will put an end to all kinds of cancer," said Shawn Weidmann, president,
Teleflora. "By bringing together the best and brightest scientific minds in
cancer research and investing in their projects, SU2C is taking the
bureaucratic obstacles out of the way. Through the gift of flowers, we can be
part of the movement to help push cancer innovation forward."
Teleflora will offer customers a standard and deluxe Stand Up To Cancer
Bouquet available at two different price points ($49.95 and $69.95 including
delivery charges, excluding taxes) on teleflora.com and Teleflora will donate
20% to SU2C. Once purchased, these dazzling floral bouquets of orange roses
and alstroemeria, yellow Asiatic lilies, pink Matsumoto asters, hot pink
miniature gerberas and green button spray chrysanthemums are hand-arranged in
a modern glass cube vase and delivered by a local Teleflora florist.
"Cancer claims one person every minute of every day in the United States.
Every year in this country, it takes the lives of more than half a million
people ... worldwide, cancer kills more than six million people annually,"
said Laura Ziskin, producer of the September 5th broadcast and a cancer
survivor. "We want everyone to know that they can make a difference in this
fight and I want to thank Teleflora for providing another avenue for people to
do so."
For more information on Teleflora's partnership with SU2C and how you can
get involved, please visit http://www.teleflora.com/su2c.asp or call
310.966.8328.
About Stand Up To Cancer
Stand Up To Cancer is a program of the Entertainment Industry Foundation
(EIF), a 501(c)(3) charitable organization, and was established by a group of
media, entertainment and philanthropic leaders, whose lives have all been
affected by cancer in significant ways.
Stand Up To Cancer's leadership team includes Katie Couric; Laura Ziskin
executive producer of the September 5th telecast and a cancer survivor; the
Entertainment Industry Foundation, represented by Board of Directors
Chairperson Sherry Lansing (who is also Founder of the Sherry Lansing
Foundation), CEO Lisa Paulsen, and Vice President Kathleen Lobb; the Noreen
Fraser Foundation and its executives Noreen Fraser (who is also a cancer
survivor) and Woody Fraser, and Rusty Robertson and Sue Schwartz also of the
Robertson Schwartz Agency; and nonprofit executive Ellen Ziffren, whose
husband, noted L.A. attorney Ken Ziffren, played a pivotal role in bringing
together the three networks for the broadcast special.
About Teleflora
Teleflora is the world's leading floral service offering the best choice
in floral arrangements and convenient local delivery. Headquartered in Los
Angeles, California, Teleflora has approximately 20,000 member florists
throughout the U.S. and Canada, with an additional 20,000 affiliated florists
outside North America. Teleflora offers industry-leading floral arrangements
and gifts, technology, marketing and education services. Through its
extensive member florists' network, Web sites including
http://www.teleflora.com and http://www.findaflorist.com, and its toll-free
line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-
quality flowers and keepsake products.
SOURCE Teleflora
