Technological Advancements Enable Sustained Growth Momentum for the Asia Pacific RFID Middleware Markets, Notes Frost & Sullivan

SINGAPORE, July 6 Frost-&-Sullivan-RFID
SINGAPORE, July 6 /PRNewswire/ -- The radio-frequency identification (RFID) market in the Asia Pacific region is witnessing steady growth, but the levels of competition are touching new highs. The region is emerging as a potential hot bed for RFID deployment, and price sensitivity has increased due to the large number of participants in this relatively nascent and small sized market. With advancements in technology, a slew of innovative solutions have been unleashed, and vendors are devising unique pricing strategies to stay ahead of competition.

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New analysis from Frost & Sullivan (http://www.autoid.frost.com), Asia Pacific RFID Middleware Markets, finds that market earned revenues of over $60 million in 2008 and estimates this to reach an excess of $180 million in 2015. The study covers all the aspects of the Asia Pacific RFID middleware market, including software-based middleware solutions, edgeware-based middleware solutions, hardware-based middleware solutions, and all the other RFID software or enterprise applications, which are embedded with the middleware functionality.

"Earlier, RFID technology was negatively impacted by issues concerning overall performance; however, the current technology is robust enough to survive in the harshest environments," says Frost & Sullivan Research Analyst Richard Sebastian. "Various innovations, process improvements, better designed products, coupled with clearer understanding of RF physics has rendered this technology more ready."

Government involvement in spearheading RFID initiatives is perceived as a major driver towards greater traction and acceptance in the industry. With strong government backed initiatives, promotions and funding, RFID projects are being deployed in a wide range of verticals, which directly benefits the middleware market.

The technology has advanced to such an extent that it is suitable for deployment in mission critical applications - within the aviation, mining, oil & gas sectors - where there is no room for error. RFID is also employed for internal usage in document tracking, asset management based products, and industry run initiatives such as animal tagging or library tracking. RFID is beginning to penetrate the healthcare industry through government funded initiatives that span patient identification, asset management, and baby identification. It is also utilized for streamlining internal healthcare supply chain activities.

Although the market is progressing at a comfortable pace, the overall RFID tags industry is not devoid of challenges. Observations have revealed that strong return on investment (ROI) analysis and business cases are needed to ensure that end-users are convinced of the benefits of implementing this technology.

"Feedback from industry participants indicates that available information from RFID projects that have already been deployed is too general in nature, glosses over intricate details, and does not effectively project the greater savings that can be achieved with RFID utilization," says Sebastian. "System integrators, in particular, should see that sufficient details pertaining to the business case are covered, apart from ensuring that the ROI analysis done is thorough and demonstrates all savings achievable."

The general ratification of various standards in the RFID market will ensure higher uptake. Having standards in place means communication between all the hardware - both readers and tags - happens in a structured manner, thus enabling interoperability. Additionally, introduction of the Electronic Product Code Information System (EPCIS) standards creates a platform to support the middleware for end users to move to open-loop deployments. End users are able to share information securely among other stakeholders without worrying about privacy being compromised.

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, then send an e-mail to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, a brochure will be sent to you by e-mail.

Asia Pacific RFID Middleware Markets is part of the Automatic Identification and Security Growth Partnership Service program, which also includes research in the following markets: Asia Pacific RFID Aviation Market, Profiles of Local Companies: RFID Value Chain, RFID Best Practices and Learnings, and Asia Pacific RFID Markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

Asia Pacific RFID Middleware Markets
P19E

Contact:
Donna Jeremiah
Corporate Communications - Southeast Asia
P: +603 6204 5832
F: +603 6201 7402
E: djeremiah@frost.com

Carrie Low
Corporate Communications - Southeast Asia
P: +603 6204 5910
F: +603 6201 7402
E: carrie.low@frost.com

SOURCE Frost & Sullivan