Featured Case Study: Hawaii's Successful Produce Safety RFID Pilot SAN FRANCISCO, July 31
SAN FRANCISCO, July 31 /PRNewswire/ -- TechInsights announced the final
agenda for the "Food Traceability: Securing the Food Supply Chain" workshop to
be held during the RFID World 2008 conference in Las Vegas at the MGM Grand,
September 8-10 (http://www.rfid-world.com/2008). The workshop addresses recent
food safety crises and includes a presentation of the results of an extensive
produce traceability case study funded by the Economic Development Alliance of
Hawaii and administered by the Hawaii Farm Bureau Federation.
"Hawaii's recent and extensive produce traceability pilot project provides
invaluable insights into the viability of RFID technology to dramatically
improve food supply chain safety," said Dr. John Ryan, administrator for the
Hawaii Department of Agriculture's quality-assurance division, "In addition to
unveiling implementation details, we will also discuss how RFID helps to
protect the welfare of consumers through food safety and quality."
Targeted toward agriculture, produce and meat manufacturers, distributors
and retailers, the day-long Food Traceability workshop will also cover the
following topics:
-- Achieving end-to-end food safety
-- Opportunities and challenges using RFID in the livestock industry
-- Temperature monitoring throughout the supply chain
-- Strategies to integrate the paper trail with the product trail
-- Using thin printed batteries for temperature monitoring in food,
beverage and pharmaceutical applications
-- From food safety to demand planning: leveraging RFID-enabled
visibility across the supply chain
Workshop attendees will learn about new tools and technologies for food
supply chain optimization and authentication including specific information
about RFID tag and reader systems, data management solutions and
implementation services.
The symposium concludes with a roundtable discussion with experienced RFID
technology adopters moderated by the workshop's chairperson, Ann Grackin,
managing director with Marsh, the world's leading insurance broker and risk
advisor.
"RFID-based solutions are key to addressing the growing number of global
food safety issues and recalls," said Ms. Grackin. "RFID World's Food
Traceability workshop will offer practical information presented by
experienced RFID technology adopters that can be used immediately to improve
the safety and reliability of the world's food supply chain."
About RFID World (http://www.rfid-world.com/2008)
RFID World is the leading industry event where buyers and sellers of
advanced track & trace solutions meet to discover new technologies and
applications, as well as share ideas and network with industry innovators from
around the globe.
About TechInsights (http://www.techinsights.com)
TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators of
Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as EE
Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and
Portelligent, TechInsights is the leading dedicated information and services
business serving the worldwide electronics market. For more information,
please visit http://www.techinsights.com. TechInsights is a division of United
Business Media (http://www.unitedbusinessmedia.com/), a global provider of
news distribution and specialist information services with a market
capitalization of more than $2.5 billion.
RFID World Event Contacts:
Tim Downs Amy Giannini
Managing Director Event Marketing Manager
949-235-8985415.947.6626
agiannini@techinsights.com
Media Contact:
Lynda Kaye
Mango Communications
650-799-2888
lynda@mangocommunications.com
SOURCE TechInsights Events
