TechInsights Introduces TechInsights Direct, the First Online Portal for Businesses to Search, Analyze, Buy and Manage Media Transactions from EE Times, Embedded Systems Design and TechOnline

Marketers Can Buy Online and Print Advertising Direct Beginning September 2 SAN FRANCISCO, Aug. 11


SAN FRANCISCO, Aug. 11 /PRNewswire/ -- TechInsights, the daily source of
essential business and technical information for the electronics industry's
decision makers, today announced TechInsights Direct, the first online portal
that enables technology marketers to search, analyze, buy and manage online
and print advertising programs from EE Times, Embedded Systems Design and
TechOnline. TechInsights Direct is powered by Balihoo, the leading provider of
advertising productivity tools, and will launch September 2 at
www.techinsights.com/direct .


"We have established a strong track record of creating successful
products. TechInsights was the first technology media company to launch a
digital magazine, a digital event, local language websites and print magazines
around the world; and now we are the first to offer a streamlined media buying
experience for marketers. TechInsights Direct is part of our ongoing
transformation into a comprehensive marketing solutions company for the
electronics industry," Paul Miller, Chief Executive Officer, TechInsights,
said. "TechInsights Direct is an essential ingredient to our product
portfolio; it deepens our current customer relationships by offering unique,
affordable and customizable marketing solutions that reach targeted decision
makers while expanding our outreach to small and medium technology-based
businesses."


TechInsights Direct is the latest addition to the TechInsights product,
service and data portfolio, strengthening its commitment to helping marketers
reach the right decision makers in the electronics industry easily, quickly
and cost effectively.  This new all-encompassing online portal created by
Balihoo enables technology marketers and media buyers to search, view and
purchase available advertising inventory from TechInsights' comprehensive
portfolio, including print and online ads, newsletters, webcasts and technical
papers from its trusted EE Times, Embedded Systems and TechOnline brands.  The
portal enables media buyers to filter advertising opportunities by campaign
dates, volume, creative unit and placement to generate uniquely customized
targeted programs. In addition, using this one-stop resource, marketers can
review individual, pre-negotiated rates, buy pre-packaged bundles and leverage
a media consultant for assistance. Buyers can also conduct, control, manage
and track media transactions all in one single online dashboard, providing
efficiency and offering customers full visibility and complete control of
their purchases.


"We are very proud to partner with TechInsights on this revolutionary
platform because we understand the challenges facing the media industry from
both a publisher and advertiser perspective," Pete Gombert, CEO, Balihoo,
said. "As advertisers experience increasing pressure to deliver successful and
cost effective programs, TechInsights Direct enables them to build the right
programs that create competitive advantage to reach their audience faster,
easier and more affordably than ever before.  At the same time, this new
portal will drive incremental revenue opportunities for TechInsights by
improving the efficiency of their direct sales model and enabling them to
better service demand across a broader base of advertising buyers."


To sign up for TechInsights Direct, go to:  www.techinsights.com/direct .



About TechInsights (http://www.techinsights.com/)


TechInsights is the daily source of essential business and technical
information for the electronics industry's decision makers -- the Creators of
Technology -- that define, develop, and bring to market the electronic
products that improve our lives. With global market leading brands such as EE
Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences,
TechInsights is the leading dedicated information and services business
serving the worldwide electronics market. For more information, please visit
http://www.techinsights.com/. TechInsights is a division of United Business
Media (http://www.unitedbusinessmedia.com/), a global provider of news
distribution and specialist information services with a market capitalization
of more than $2.5 billion.


Contact
Felicia Hamerman
TechInsights
516.562.5652
fhamerman@techinsights.com


SOURCE  TechInsights