Strategy Analytics: Consumers Express High Mobile Operator Loyalty

“In the US, 71% of users say they would ‘definitely’ or ‘probably’ stay with their current network operator when they buy their next phone, as would 64% of users in Western Europe,” commented Christopher Dodge, Analyst in the Strategy Analytics User Experience Practice.

Paul Brown, Senior Analyst at Strategy Analytics, added, “With respondents exhibiting high levels of operator loyalty, the battle is on for mobile operators to try and attract new customers. As well as competing on price, it is important for operators to come up with innovative methods of attracting both first time mobile phone users and those who are currently with a rival carrier.”

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/.

Strategy Analytics, Inc.
US Contact:
Christopher Dodge, +1-619-947-3983
cdodge@strategyanalytics.com
or
European Contact:
Paul Brown, +44(0) 1908 423 612
pbrown@strategyanalytics.com