Online Resource Launched in Breakthrough Corporate/Academic Partnership STREETSBORO, Ohio, June 27
STREETSBORO, Ohio, June 27 /PRNewswire/ -- The Step2 Company, LLC, the
nation's largest preschool and toddler toy manufacturer, is pleased to
announce the launch of a revolutionary blog about the importance of play.
CreativePlayPlus.com, a blog created from a new partnership between Step2 and
the renowned Schubert Center for Child Studies at Case Western Reserve
University, focuses on the importance of creative and imaginative play in the
lives of children and their development process. The site offers a variety of
topics related to play and provides visitors with relevant news stories,
expert research, articles and other blogs that center around the topic of
play.
"At Step2 we design quality children's play products with the
understanding that imaginative and creative play is essential to the healthy
development of a child, says Scott Levin, President and CEO of Step2. "Step2
is proud to sponsor CreativePlayPlus and give parents, grandparents and child
care professionals the opportunity to connect with noted experts in the field
of child development at the Schubert Center for Child Studies to learn why
play is so important in children's lives."
CreativePlayPlus.com will allow consumers and child care professionals to:
-- Read the latest research in summarized form by noted experts in the
field of child development
-- Respond to articles with personal comments and questions
-- Learn how to make wise toy purchasing decisions for children
-- Use provided links to other resources to get more information on play
-- Easily navigate through the site using categories and tags
-- Subscribe and be notified of the latest information published via RSS
and email
CreativePlayPlus.com, an alliance between the Step2 Company, the renowned
Schubert Center for Child Studies and interactive marketing agency, Optiem,
has resulted in this ground breaking blog designed to help parents and child
care professionals learn more about the importance of play.
About Step2
Step2, based in Streetsboro, Ohio, is the world's largest rotational
molding manufacturer, designer and marketer of children's and home products
sold under the Step2 brand, including children's play kitchens, playhouses,
outdoor toys and ride on toys; as well as mailboxes, home & garden outdoor
furniture and trash cans. Some of the company's most popular brands are
Naturally Playful(R)
LifeStyle(R), MainStreet Village(R) and MailMaster(R). Step2 distributes
its toy and home & garden products through multiple retail channels including
toy retailers, mass merchants, home centers, and the Internet.
http://www.step2.com
About the Schubert Center
The Schubert Center for Child Studies is in the College of Arts and
Sciences at Case Western Reserve University. The Center works to promote
multidisciplinary research on children and childhood. Our goal is to build and
enhance connections among research, policy, and educational initiatives at the
University and with the community. The Schubert Center's focus is on children
and childhood from infancy through adolescence in local, national, and
international contexts. http://www.case.edu/artsci/schubert
About Optiem
Based in Cleveland, Optiem is one of the top interactive marketing
agencies in the Midwest. Optiem's clients include: Things Remembered,
Sherwin-Williams, Cuyahoga County Public Library, The Cleveland Clinic
Foundation, Case Western Reserve University, NorTech, Original Mattress
Factory, The City Club of Cleveland, Dirt Devil, Moen and JumpStart. To
contact Optiem, visit http://www.optiem.com or call 216.574.8700.
Links:
http://www.creativeplayplus.com
http://www.step2.com
http://www.case.edu/artsci/Schubert
http://www.optiem.com
Contact:
Dotti Franks, VP, Marketing Communications, Step2
dfranks@step2.net
330-656-0440
Jill E. Korbin, Ph.D., Director, Schubert Center for Child Studies
schubertcenter@case.edu
216.368.0540
Clyde Miles, Chief Strategist, Optiem
cmiles@optiem.com
216.574.8700
SOURCE Step2 Company, LLC
