STOCKTON, Calif. - (Business Wire) The latest innovation from Duraflame, Inc. is Stax
™ logs (
www.duraflame.com). These multipurpose, stackable and crackling firelogs are for fireplaces and outdoor fire pits, as well as wood stoves. The new duraflame
® firelog product hits grocery store shelves this September. Suggested retail is 9.99 to 19.99, depending on the bundle size.
Stax logs look and burn like real firewood with the features of a traditional duraflame firelog: cleaner burning, safe, convenient, renewable and easy-to-use.
In addition, Stax logs are manufactured so that more than one can be used at a time, and extra logs can be added as needed. These are different manufacturer’s instructions than other duraflame firelogs. Stax logs are the first duraflame firelogs intended for use in a wood stove.
“Consumers have asked for a product like this for years and we have responded,” noted Chris Caron, vice president of brand development for Duraflame, Inc, the firelog leader located in Stockton, Calif. “Consumers will now be able to enjoy a convenient and wood-like fire that burns warmer than firelogs.”
Sold in three-log and six-log pre-packaged bundles, Stax logs create a quick fire. One three-log bundle produces an evening’s fire with the flick of a match. Moreover, a six-log bundle is perfect for two or three fires. As with all duraflame firelogs, recycled wood fiber and renewable biowax make up the product’s main ingredients.
“Anyone grocery shopping can pick up a quick bundle and create an instant soothing fire,” added Caron. “Until now firelogs have only been available to fireplace users, but Stax logs make firelogs accessible to wood stove users.”
The Stax log formula has a lower BTU content per pound than traditional firelogs. This is what makes it possible to burn more than one log at a time. The firelogs are also harder than traditional firelogs so they will not break apart and flare up when burning.
According to consumer testing, committed firelog and firewood users have found Stax logs appealing because the fire “resembles a real wood fire.”
Consumers use Stax logs just as they would firewood, except there is no need for paper or kindling. The packaging has a lighting strip that starts easily with a match or lighter. Duraflame recommends that an initial Stax log fire start with two logs.
“Duraflame focuses on developing unique and market-savvy products that address a clear need,” added Caron. “I think we’ve really done this with Stax.”
About Duraflame, Inc.
Duraflame, Inc. is America's firelog brand leader. Headquartered in Stockton, Calif., Duraflame is a privately held, family-owned company that has been in business for nearly 40 years. The company produces and distributes firelogs, fire starters, fireplace accessories, barbecue and outdoor products. More information about Duraflame and its complete product line is available at www.duraflame.com.
The Frause Group
Erika Schmidt or Nathan Hambley
206-352-6402
eschmidt@frause.com
nhambley@frause.com
