'THE NEW' GORENTER.COM BEGINS CULTURE CHANGES UNDER NEW OWNERSHIP TEAM PHOENIX, May 16
PHOENIX, May 16 /PRNewswire/ -- Gorenter.com, considered by many to be the
state's leading property management company for single-family homes, with
nearly 2,000 homes under management, has added "The New" before its name to
reflect new directions and a new corporate culture, inside and out, according
to Berne Fleming, Chief Operations Officer.
Earlier this year, Fleming and two others purchased the property
management and investment organization. Alan Davis and Greg Dawson are the two
other owners.
"Adding 'The New' in front of our formal corporate name is an identifier
that calls attention first to the fact that we are different from the original
Gorenter.com and secondly to the culture changes and new product and service
directions in which the company is headed," said Fleming in introducing "The
New" Gorenter.com. "It's a way to call attention to our commitment to
integrity, ethics and customer-service direction that we are introducing to
employees and to our many investors, property owners and tenants across the
state."
"Our research has indicated that some, and perhaps many people, consider
renters almost second-class citizens," Davis added in making the announcement.
"To us and to our customers, we are making a commitment to assure that both
our property owners and those who rent from us are treated 'First Class'," he
added. "Since purchasing the company earlier this year we've been working
with our employee teams to instill an enhanced Customer Service spirit
centered upon making every customer feel 'First Class'. It's working and
already paying great dividends."
"This is a total service business," says Dawson. "You can see it in the
comments, problems and complaints that confront us. And, since the first of
the year we've experienced a significant reduction in complaints and problems.
That means employees are catching the vision and so are our customers," he
added.
"So, when you call in now to our front desk or to speak to any of our
employees across the company, they'll respond, 'Hello, this is The New
Gorenter.com,'" Fleming noted.
Supporting this customer-oriented approach is a new multi-media marketing
campaign telling customers, "we'll make you feel at home" as a means of
emphasizing the corporation's central focus and positioning. This effort
includes new full-page color print ads, along with an enhanced website,
signage, and public relations activities.
"The New" Gorenter.com management-ownership team has more than 100 years
combined experience in managing property, developing real estate investment
opportunities, and supporting property owners both large and small. The firm
manages homes in communities across Maricopa, Pinal and Yavapai counties and
is looking to take their exciting concept nationally.
SOURCE Gorenter.com
