HOUSTON, TX -- 08/26/08 --
George Herbert Walker Bush was running for
President, Kathryn Whitmire was Mayor of Houston and Houston was digging
out from the worst economic times in the city's history. The 1980s: an
interesting time when Lou Congelio and Stan Mays joined forces to launch a
new business venture and shortly later won their first International
Broadcasting Awards in Hollywood, CA.
STANANDLOU Marketing // Advertising is celebrating its 20th anniversary
this month as one of Houston's leading agencies. Starting with a staff of
four, the agency enjoyed billings of $200,000 in 1989 and has since grown
to 12 employees and $14M in billings in 2008.
"We were determined to survive, and we managed to do just that and to win
some industry awards along the way," said Congelio, President of STANANDLOU
Marketing // Advertising. "It's been a great ride and we are looking forward
to the next 20 years!"
"Lou's long history in the Houston advertising market makes him a great
partner, he has a great understanding of advertising and in particular the
Houston ad world," said Michelle Reed, Principal of STANANDLOU Marketing //
Advertising.
How does Congelio assess the local advertising industry today? "Houston is
made up largely of locally owned independent agencies -- like STANANDLOU
Marketing // Advertising. While the major advertising agencies in the
industry are headquartered in New York and Los Angeles, Houston can be
proud of the product put out by the local agencies," said Congelio.
How does Congelio assess the changes in the industry over those 20 years?
"Technology has revolutionized advertising in many ways by increasing the
media opportunities in which clients can be seen and heard. The old
standard media of broadcast and print now compete with the many
opportunities afforded by the Internet. Technology has changed the way we
create our work product and made us more efficient and creative at the same
time. The bottom line now is that a business has to be creative, proactive
and aggressive if it wants to be able to compete for people's attention,"
said Congelio.
About STANANDLOU Marketing // Advertising
STANANDLOU Marketing // Advertising is a full-service communication firm
based in Houston, with projected 2008 billings of $14 million. Starting as
a creative boutique in 1988, the agency has grown to a full service agency
regionally respected for pushing the creative envelope and providing
strategic results. Clients include JourneyLite, Noel Furniture, and
Mexican Restaurants Inc. among many others.
Contact:
Jorge Moya
de La Garza Public Relations, Inc.
832-496-1299
