PLAN-LES-OUATES, SWEDEN -- 02/10/10 --
Launch of low-cost, compact and very power-efficient Android™-ready
platform
Geneva, Switzerland, February 10, 2010 - ST-Ericsson, a global leader in
mobile
platforms and semiconductors, has developed a platform that supports
Android,
which manufacturers could use to produce smartphones with a wholesale price
of
less than EUR100, depending on the final device specification. A
highly-integrated and very power-efficient platform, the U6715 promises to
significantly broaden the smartphone segment, making these advanced and
customizable handsets affordable for the mass-market.
ST-Ericsson anticipates manufacturers will launch the first commercial
products
based on the U6715 platform in the first half of 2010, meeting growing
demand
for compact and low-cost smartphones. These handsets will be capable of
downloading and running a wide range of applications that enable consumers
to
customize their phones to access the services that fit their lifestyle.
"There is a huge surge in consumer demand for handsets that can be
customized
with downloadable apps, but, up to now, smartphones have been too expensive
for
many potential buyers," said Marc Cetto, Senior Vice President and head of
3G
and Multimedia division at ST-Ericsson. "Our U6715 platform has been
designed to
enable the smartphone to break out of its current high-end niche and become
a
true mass-market product in 2010."
Designed to run Linux-based operating systems, such as Android, the U6715
platform can support all the essentials of the smartphone experience,
enabling
consumers to enjoy navigation, web browsing, video streaming, email, WiFi,
a
five megapixel camera, a touch screen and much, much more.
The U6715 also includes an HSPA modem capable of delivering downlink speeds
of
up to 7.2 Mbps. Equipped with a 1000mA battery, smartphones based on the
platform can play music for up to 40 hours and provide a talk time of up to
7
hours on a 3G network on one battery charge, or even remain on standby for
up to
25 days.
Notes to editors
The U6715 deploys an innovative approach to system and silicon design that
enables Android and other Linux-based operating systems to run on
structurally-less expensive silicon, without compromising the end user
experience. An elegant and powerful multimedia engine integrated into the
hardware architecture of the U6715 frees up the majority of the platform's
microprocessor subsystem to run applications. Read more about U6715 at:
www.stericsson.com/platforms/U6715.jsp
Photo of Marc Cetto available at www.stericsson.com/about/Marc_Cetto.jsp
About ST-Ericsson
ST-Ericsson is a world leader in developing and delivering a complete
portfolio
of innovative mobile platforms and cutting-edge wireless semiconductor
solutions
across the broad spectrum of mobile technologies. The company is a leading
supplier to the top handset manufacturers and ST-Ericsson's products and
technologies enable more than half of all phones in use today. The company
generated pro-forma sales of about USD 2.7 billion in 2009. ST-Ericsson
was
established as a 50/50 joint venture by STMicroelectronics and Ericsson in
February 2009, with headquarters in Geneva, Switzerland. More information
on
ST-Ericsson is available at www.stericsson.com.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Media Relations
Phone: +41 22 930 2733
Email: media.relations@stericsson.com
Investor Relations
Phone: +41 22 929 6973
Email: investor.relations@stericsson.com
Press release: http://hugin.info/141758/R/1382699/341637.pdf
