- New Olevia 2 Series & 6 Series LCD HDTVs to feature SRS TruSurround XT(R) - Consumers to experience 5.1 virtual surround sound from built-in TV speakers
SANTA ANA, Calif., June 11 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(Nasdaq: SRSL), the industry leader in surround sound, audio and voice
technologies, announced today that U.S.-based Syntax-Brillian (Nasdaq: BRLC)
has licensed SRS TruSurround XT surround sound technology for their 2 Series
and 6 Series brand LCD HDTVs.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
Syntax-Brillian, one of the fastest growing TV brands, selected SRS Labs
as their audio partner because of the unique and demonstrable features of SRS'
advanced sound enrichment technologies. SRS TruSurround XT deployed in Olevia
LCD HDTVs processes multichannel audio content found in television shows and
movies to create an immersive surround sound experience over the TV's built-in
stereo speakers. Olevia LCD HDTV customers will feel as if "phantom" speakers
are placed around them, producing an amazing surround sound effect, without
the clutter, wires, added expense or complexity of a multi-speaker
configuration.
"SRS TruSurround XT is not only easy to integrate into our platform, but,
more importantly, provides our customer's with a high-quality, immersive audio
experience that matches the rich, vibrant images of our new lineup of Olevia
LCD HDTVs that we plan to introduce this Summer," says Sam Miller, Senior Vice
President of R&D for Syntax-Brillian. "We're happy to be working with an
innovator like SRS Labs and look forward to developing our partnership further
in the future."
According to the Consumer Electronics Association (CEA), 76% of all flat
panel TVs are used without a separate audio amplification system. Yet, the CEA
also found that consumers consider audio to be nearly as important as video in
terms of importance in an entertainment system. Further, SRS Labs' MarketTools
study found that over 71% of HDTV buyers indicated that "audio quality" was
their 3rd most important buying criteria out of a list of 18. By featuring SRS
TruSurround XT in Olevia LCD HDTVs, Syntax-Brillian is providing consumers a
convenient solution to experience the full extent of the surround sound
capabilities built into DVD movies and TV programs.
"We are very excited about our new partnership with Syntax-Brillian. The
combination of their leading edge designs and our ability to fine tune and
customize our world-class sound enrichment solutions to optimize the overall
performance of their Olevia LCD TVs enables us to provide today's demanding AV
consumers with the best possible entertainment experience," said Allen
Gharapetian, Vice President of Marketing for SRS Labs.
Beginning this Summer 2008, Syntax-Brillian will ship the new 2 Series and
its 6 Series Olevia LCD HDTVs with SRS Labs' TruSurround XT to its North
American retailers. Olevia LCD HDTVs range in size from 26-inches to
65-inches.
About Syntax-Brillian
Syntax-Brillian Corporation (http://www.syntaxbrillian.com) is a leading
designer, developer, and distributor of LCD HDTVs, digital cameras, and
consumer electronics products. The company's lead products include its
Olevia(TM) brand (http://www.Olevia.com) high definition widescreen LCD
televisions -- one of the fastest growing global TV brands -- and Vivitar
brand (http://www.vivitar.com) digital still and video cameras.
Syntax-Brillian has built an Asian supply chain coupled with an international
manufacturing and distribution network to support worldwide retail sales
channels and position the company as a market leader in consumer digital
entertainment products.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority in
research and application of human auditory principals. Through partnerships
with leading global CE companies, semiconductor manufacturers and software
partners, SRS audio, surround sound and voice processing technologies have
been included in over one billion electronic products sold worldwide including
HDTVs, mobile phones, portable media devices, PCs and automotive
entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio
processing with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide the
professional broadcast and recording industries with high-performance
production, back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe, Japan, Korea
and Taiwan. For more information, visit http://www.srslabs.com.
Except for historical information contained in this release, statements in
this release, including those by Mr. Gharapetian, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and information
currently available to, management. While the Company believes that its
expectations are based upon reasonable assumptions, there can be no assurances
that the Company's goals and strategy will be realized. Numerous factors,
including risks and uncertainties, may affect the Company's actual results and
may cause results to differ materially from those expressed in forward-looking
statements made by or on behalf of the Company. Some of these factors include
the acceptance of new SRS Labs' products and technologies, the impact of
competitive products and pricing, the timely development and release of
technologies by the Company, general business and economic conditions,
especially in Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically disclaims
any obligation to update or revise any forward-looking statement whether as a
result of new information, future developments or otherwise.
SRS Labs, Inc. Contact:Press Contact:
Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.comjim.noyd@noydcom.com
SOURCE SRS Labs, Inc.
