LOS ANGELES, CA -- 03/13/08 --
Spot Runner today announced that Joanne
Bradford, a veteran with more than 20 years of experience in the media
industry, will join the company as executive vice president of National
Marketing Services, starting in late March. Bradford will be responsible
for leading the business unit focused on national advertisers.
"Hiring Joanne is a huge win for Spot Runner and we are tremendously
excited about the contributions she can make across our entire organization
as a key member of the executive team. Her background in both online and
offline media is a perfect fit for us," said Nick Grouf, chairman and CEO
of Spot Runner. "Early on, advertisers that were not served by the
traditional agency community identified Spot Runner as an effective and
affordable solution to market their business on a national and local level.
As we have continued to make traction in this area, we saw the opportunity to
bring on a seasoned senior executive to lead and accelerate our business
with national advertisers."
Bradford joins Spot Runner from Microsoft, where she served as corporate
vice president and chief media officer of MSN Media Network, one of the
world's most successful information and entertainment networks, with more
than 465 million unique users around the world each month. In this role,
she led global product and platform development, content and programming,
business development, product management, marketing and branded
entertainment. Prior to that, Bradford served as Microsoft's corporate
vice president of global sales and marketing and chief media revenue
officer for Microsoft Digital Advertising Solutions across all Microsoft
properties, including MSN, Windows Live, OfficeLive.com, Microsoft.com,
Xbox, the Microsoft TV Internet Protocol Television Edition software
platform and mobile content. Bradford was vice president and director of
North American Advertising Sales at BusinessWeek magazine before joining
Microsoft in 2001.
"I'm thrilled about joining such a visionary and entrepreneurial team. The
opportunity to help advertisers buy media more efficiently is huge and Spot
Runner is on to a great solution," said Bradford.
Bradford's many accolades throughout her career include being named one of
BusinessWeek's Media Up-and-Comers, Advertising Age's 2003 "Women to
Watch," the "Chairman's Award," an internal Microsoft honor bestowed on
exceptional employees and a McGraw-Hill "Excellence in Management" award in
2000. She graduated from San Diego State University with a B.A. in
journalism and advertising.
About Spot Runner
Headquartered in Los Angeles, Spot Runner is a technology-driven
advertising services company that is revolutionizing the way advertising is
created, targeted, bought and sold. It is dedicated to maximizing results
for advertisers and to driving value for its media partners. Visit Spot
Runner online at www.spotrunner.com.
Media Contacts:
Rosabel Tao
Spot Runner
Email Contact
Tel 310 430 7917
Keith Wiley
Spot Runner
Email Contact
Tel 310 430 7959
