FOSTER CITY, CA -- 11/18/08 --
MarketLive, Inc., the leading global
eCommerce software and service provider for retailers, announced today that
Sport Chalet, a full-service specialty sporting goods store with locations
in California, Nevada, Arizona, and Utah, has selected the MarketLive
eCommerce Suite for the company's new website.
Phase one of the site, to be launched on November 22, 2008, will showcase
Sport Chalet's winter and holiday merchandise and provide shoppers with
innovative web experiences to increase awareness of merchandise and
services available in Sport Chalet's stores. In 2009, Sport Chalet will
launch phase two of the site to deliver a fully integrated online and
offline shopping experience for customers, including in-store pickup of
items ordered from the site.
"Our ambitious goals for the site meant we needed a partner that had the
right combination of advanced yet flexible eCommerce technology and
Internet strategy and best practices know-how," said Craig Levra, Chairman
and CEO of Sport Chalet. "MarketLive was the right eCommerce platform
company for us, and was able to meet our requirements and timeline. We look
forward to our partnership with MarketLive as we build our new site and
push the boundaries of multichannel retailing."
Other key factors that led to Sport Chalet's decision were MarketLive's
retailing and branding expertise developed over 15 years in the eCommerce
business, and the company's Intelligent Selling methodology, broad set of
technology partners, and unique approach of deeply partnering with
retailers to build and manage successful eCommerce businesses.
Sport Chalet, MarketLive and other partners are leveraging diverse
technologies that will improve the company's eCommerce and brand
performance. The new site's design and product imagery will increase sales
and promote the new Sport Chalet brand. In addition, MarketLive's eCommerce
technology platform, with its open and extensible architecture, will allow
technologies from MarketLive's partner community to be integrated for a
complete eCommerce solution. Together, the partners will help Sport Chalet
meet its goal of delivering a fully integrated online and offline shopping
experience in 2009.
These partners include Baazarvoice for customer ratings and reviews,
Experian CheetahMail for email campaign management, and Shopatron for order
management, enabling in-store pickup, customer support, and payment
processing, among others.
"We welcome Sport Chalet, a forward-thinking and successful multichannel
retailer, to our growing family of customers," said Mark Pierce, Chief
Executive Officer, MarketLive. "Sport Chalet will benefit from both our
Internet retailing expertise and our rich technology platform as we work to
help them meet their business goals for the new site. We look forward to
being part of Sport Chalet's eCommerce success."
About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided
enterprise-class eCommerce retail technology and services that help
fast-growing companies successfully sell goods and services online.
Designed to meet the unique requirements of catalogers, retailers, direct
marketers, and manufacturers, the extensible MarketLive® eCommerce Suite
and MarketLive's best practices-based Intelligent Selling® methodology
enable merchants to enhance their customers' experience online while
dramatically improving acquisition, conversion, and retention rates. The
MarketLive platform is the most retail-targeted, fully featured,
customizable eCommerce solution on the market today. MarketLive powers
successful retail eCommerce sites, including Peruvian Connection, Bon-Ton
Stores, Stride Rite, Vanity Shops, Gaiam, Wakeside, and TruSnow.
About Sport Chalet, Inc.
Sport Chalet, founded in 1959 by Norbert Olberz, is a leading operator of
full service specialty sporting goods stores in California, Nevada, Arizona
and Utah. The Company offers over 50 services for the serious sports
enthusiast, including backpacking, canyoneering, and kayaking instruction,
custom golf club fitting and repair, snowboard and ski rental and repair,
SCUBA training and certification, SCUBA boat charters, team sales, racquet
stringing, and bicycle tune-up and repair throughout its 54 locations. The
address for Sport Chalet's web site is www.sportchalet.com.
Contact:
Kelli Tejada
MarketLive, Inc.
415.271.9820
Email Contact
