LOS ANGELES, Sept. 8 CA-Sport-Chalet-UCLA
LOS ANGELES, Sept. 8 /PRNewswire-FirstCall/ -- Sport Chalet, Inc.
(Nasdaq: SPCHA, SPCHB), one of the nation's premier sporting goods retailers,
today announced it has signed an exclusive sponsorship agreement with the
University of California at Los Angeles (UCLA). The three-year agreement makes
Sport Chalet the "Official Sporting Goods Retailer" of the UCLA Bruins.
UCLA Fans set school records in 2007 with the highest average attendance
(76,378/game) and most season tickets ever sold. This exclusive partnership
gives Sport Chalet a highly visible presence at UCLA for all home games from
2008 to 2011. In addition, Sport Chalet will receive Olympic sport exposure at
all regular-season home events for selected UCLA Olympic sports.
"UCLA has one of the most impressive sports histories of any college in
the nation. They have won the most National Championships -- 103, and are the
leader in producing professional athletes, coaches and Olympians over the past
25 years," said Craig Levra, Chairman and Chief Executive Officer of Sport
Chalet. "We are absolutely thrilled to become the 'Official Sporting Goods
Retailer' for one of the nation's most dominant universities in collegiate
sports history."
As the official sporting goods retailer of the UCLA Bruins, Sport Chalet
will be able to create and deliver unique advertising and promotional
opportunities that will enable Sport Chalet to directly engage its target
audience through its Action Pass program.
"We're excited to have a company like Sport Chalet join the Bruins
family," said Tom Davis, General Manager, UCLA ISP Sports Network. "This
long-term partnership is a natural fit and will be a boost for UCLA's athletic
programs while helping raise Sport Chalet's profile in Southern California.
We're confident this will be a beneficial relationship for both UCLA and Sport
Chalet."
About Sport Chalet, Inc.
Sport Chalet, founded in 1959 by Norbert Olberz, is a leading operator of
full-service specialty sporting goods stores in California, Nevada, Arizona
and Utah. The company offers more than 50 services for the serious sports
enthusiast, including backpacking, canyoneering and kayaking instruction;
custom golf club fitting and repair; snowboard and ski rental and repair;
SCUBA training and certification; SCUBA boat charters; team sales; racquet
stringing; and bicycle tune-up and repair throughout its 53 locations. The
addresses for Sport Chalet's Web sites are http://actionpass.com and
http://www.sportchalet.com.
SOURCE Sport Chalet, Inc.
