JACKSONVILLE, Fla. - (Business Wire) Many Jewish shoppers follow increased kosher guidelines during Passover, and without the proper guidance, this can make a normal shopping trip very confusing. Star-K and Winn-Dixie (NASDAQ:WINN) are partnering to alleviate this problem by providing a special edition of the 2008 Star-K Passover Directory at select stores. The directory, which retails for $1.99, explains which cosmetics and medicines are kosher for Passover. Winn-Dixie shoppers will also find Passover Haggadot in Florida stores, free to all customers.
“Passover creates an additional set of rules that can be confusing for even the most educated kosher consumer,” said Star-K’s president, Dr. Avrom Pollak. “We are thrilled to partner again with Winn-Dixie to help Jewish customers enjoy an easier and more convenient shopping experience.”
The annual Star-K Passover Directory is an invaluable resource for the kosher consumer because it explains the kosher for Passover status of medicines and cosmetics. Although it is simple to identify foods suitable for Passover consumption by finding the “P” next to the kosher certification symbol, there is no such system of classification when it comes to medicines and cosmetics. This directory helps kosher customers navigate through the store without accidentally purchasing an item that is not kosher for the holiday.
“We want kosher consumers to feel comfortable and confident when shopping their neighborhood Winn-Dixie,” said Deborah Shapiro, kosher foods category manager for Winn-Dixie. “We can achieve this by providing them the necessary resources for the Passover season.”
The information found in the Star-K Passover Directory is based on the extensive research of Rabbi Gershon Bess, the rav of Congregation Kehilas Yaakov in Los Angeles, who is considered one of the world’s top experts on Passover medications. The guide also contains the “Star-K 2008 Pesach Product Directory,” articles relating to Passover preparations, oven use, post-Passover information, and other helpful charts and information. It also contains the Jewish Diabetes Association’s “Pesach Guide for Diabetes and Health Related Issues,” and special Erev Passover-Shabbos rules.
Customers can find the Star-K Passover Directory in the following Winn-Dixie Locations:
| 20417 Biscayne Boulevard | North Miami Beach | FL | 33180 |
| 1515 East Hallandale Bch Blvd. | Hallandale | FL | 33009 |
| 7015 N. University Drive | Tamarac | FL | 33321 |
| 3850 North 46th Ave | Hollywood | FL | 33021 |
| 7024 Beracasa Way | Boca Raton | FL | 33433 |
| 3805 Ne 163rd St | North Miami Beach | FL | 33160 |
| 1520 W University Blvd | Jacksonville | FL | 32217 |
| 2581 North Hiatus Road | Cooper City | FL | 33026 |
| 901 North Nob Hill Road | Plantation | FL | 33324 |
| 14595 S. Military Trail | Delray Beach | FL | 33445 |
| 3800 N. Ocean Boulevard | Ft Lauderdale | FL | 33308 |
| 11701-10 San Jose Blvd | Jacksonville | FL | 32223 |
| 277 S Pompano Parkway | Pompano Beach | FL | 33069 |
| 9840 Military Trail | Boynton Beach | FL | 33436 |
| 6600 Hypoluxo Road | Lake Worth | FL | 33462 |
| 4105 State Road 7 | Lake Worth | FL | 33467 |
| 7930 SW 104th Street | Miami | FL | 33156 |
| 604 Crandon Blvd. | Key Biscayne | FL | 33149 |
| 980 Ives Dairy Rd | Miami | FL | 33179 |
| 352 West Granada Blvd | Ormond Beach | FL | 32174 |
| 2420 North Federal Hwy | Ft Lauderdale | FL | 33301 |
| 3757 Military Trail | Jupiter | FL | 33458 |
| 15859 Pines Blvd | Pembroke Pines | FL | 33027 |
| 5850 SW 73rd Street | South Miami | FL | 33143 |
| 6406 W Lake Worth Rd | Lake Worth | FL | 33463 |
| 4201 NW 88th Ave | Sunrise | FL | 33321 |
| 961 E Eau Gallie Blvd | Indian Harbor Beach | FL | 32937 |
| 120 International Parkway | Lake Mary | FL | 32746 |
| 290 Solano Road | Ponte Vedra Beach | FL | 32082 |
Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 520 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.
Founded in 1978, Star-K Certification, Inc., is headquartered in Baltimore and has offices in New York, New Jersey, California, Israel, China and India. The non-profit agency certifies kosher productions in 46 states and 52 countries. It is widely known for its representation of the kosher consumer in promoting kashruth through education, research and supervision. Star-K Certification’s quarterly newsletter Kashrus Kurrents and its online Virtual Kosher University courses are just two of the agency’s many educational efforts.
Winn-Dixie Stores, Inc., Jacksonville
Robin Miller, 904-370-7715
robinmiller@winn-dixie.com
or
St. John & Partners
Patrick McSweeney, 904-596-2085
patrickm@sjp.com
or
Star-K
Margie Pensak, 410-484-4110
margie@star-k.org
