SAN DIEGO, May 20 CA-Sony-Rolly-Rolls
SAN DIEGO, May 20 /PRNewswire/ -- For those who want to experience music
through movement, Sony's Rolly music entertainment player, a palm-sized,
egg-shaped device that rolls and spins like it's dancing to the music, is now
available at Sony Style retail stores nationwide.
Spawned from Sony portable audio technology and innovations in artificial
intelligence, along with the company's design and entertainment legacy, this
device provides a unique combination of music, motion and fun.
"Rolly has the ability to attract your attention as soon as you turn it
on," said Brennan Mullin, vice president of marketing for audio at Sony
Electronics. "It's a tremendous example of what can happen when entertainment
and technology merge."
Clear Sound by Sony's Audio Technologies
Made for producing superb audio quality, Rolly features 180-degree,
horizontally opposed stereo speakers. As a result, listeners can enjoy high
quality sound from nearly anywhere in the room.
Sound reverberates from the surface the device is placed on, whether on a
desk or on the floor. With a digital amp for high sound quality and speakers
with neodymium magnets, powerful audio performance is delivered from the
compact unit.
Rolly Brings Music to Life
With built-in robotic technologies, the device is designed to move its
small arms, shoulders and wheels-six moving parts-to the beat of the music.
With about 700 colors in its repertoire, lighting adds to the impact of the
motion.
The Rolly device comes with choreography for three songs: "Also Sprach
Zarathustra" (theme from "2001 -- A Space Odyssey"), Avril Lavigne's
"Girlfriend" and Earth Wind and Fire's "Boogie Wonderland." It can be powered
up to play music and dance immediately right out of the box. Two additional
tracks have been included to demonstrate how motion can be integrated into the
listening experience.
Bringing out the Inner Choreographer
To choreograph an original routine, the unit comes with Rolly
Choreographer software. Motions can either be created automatically by the
software for a specific song, or for a creative twist, you can create
customized choreography for your favorite music. Once choreography has been
created, the software simulates how the device will move so you can preview
the dance moves on a PC before transferring the routine to the unit.
After creating original dance routine programs, users can share
choreography with others in the Rolly Go forum. Using the choreographer
software, motion files can be uploaded or downloaded online from this site.
Found at www.sonystyle.com/rolly, click on the Rolly Go icon to access the
community and see what others have created.
Designed for Motion
The device's simple, clean, cable-less design lets it move freely on
smooth surfaces. It is easy to change songs or control the volume by turning
the wheels while the unit is on a surface or holding it in your hand. Shaking
the device switches its music play to shuffle mode.
The player also contains Bluetooth(R) technology for wirelessly streaming
music from a compatible PC or mobile phone.
Tiny Flash Entertainer
With 2GB flash memory, the player can store up to 520 songs for songs of
an average of four minutes in length at 128kbps in the MP3 format. The battery
life allows up to five hours of music playback and up to four hours of music
and motion together on a single charge. The player supports non-secure AAC and
MP3 formats.
Dance Off
Sony's Rolly entertainment player and Grammy(TM)-nominated R&B
singer/dancer, Omarion, have teamed up for a dance off between man and machine.
Omarion is known for his dance style and choreography that blends popping,
locking, waving and break dance movement. You will soon be able to watch a
dance off between the device and Omarion at http://www.sony.com/rolly.
Availability
The Rolly device comes in black and white and is available online at
http://www.sonystyle.com/rolly and at Sony Style stores for about $400.
SOURCE Sony Electronics Inc.
