Rocketboom to be Fully Integrated With Crackle.com CULVER CITY, Calif., Aug. 5
CULVER CITY, Calif., Aug. 5 /PRNewswire/ -- Sony Pictures Television (SPT)
has acquired the worldwide distribution rights to Rocketboom.com in all media.
Under the agreement, SPT will manage Rocketboom's current distribution
agreements and increase distribution across all platforms.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO)
Rocketboom will be fully integrated with Sony Pictures Entertainment's
Crackle, including putting the daily show on Crackle.com, presenting the show
with a Crackle player on the Rocketboom.com website, and distributing it over
Crackle's syndication network, including direct to Sony BRAVIA televisions via
BRAVIA Internet Video Link and mobile partners. Additionally, Sony Pictures
Television will handle all of Rocketboom's ad sales exclusively.
"Rocketboom is a pioneer in the video blog space and millions of viewers
flock to it for its irreverent entertainment," said Michael Arrieta, executive
vice president, digital distribution and mobile entertainment, SPT. "We're
thrilled to have it in our portfolio and to take it to the next level."
"We believe Sony Pictures Entertainment's experience as a TV and Film
company -- and their established prowess as a distribution and ad sales
partner, bring an unparalleled level of resources and infrastructure to a
company like ours," said Andrew Baron, creator of Rocketboom. "We also believe
in Sony Pictures Television's overall strategy for the future and think they
are a step ahead."
Rocketboom is a creative online daily video news program based in New York
City covering a wide range of information and commentary from top news stories
to quirky internet culture. Rocketboom is distributed online for Mac's, PC's,
portables, RSS aggregators like Google Reader, Bloglines, iTunes and Miro, iTV
software and boxes like TiVo, Apple-TV, Pando and TVTonic, flash sites like
YouTube, Metacafe, Myspace, Yahoo, Blip and Viddler via TubeMogul, P2P sites
like Vuze, phone sites including iPhone and Nokia N-series phones and in
various languages around the world via Dotsub.
Sony Pictures Television is one of the television industry's leading
content providers. It produces and distributes programming in every genre,
including series, telefilms, theatrical releases and family entertainment for
network and cable television, as well as first-run and off-network series for
syndication. With more than 25 programs on the air, SPT boasts a program
slate that includes the top-rated daytime dramas and game shows, landmark
off-network series, original animated series and critically acclaimed
primetime dramas, comedies and telefilms. SPT also owns one-half of cable
channel GSN and is a partner in FEARnet, the premier horror/thriller website
and VOD service. Sony Pictures Television oversees all of Sony Pictures
Entertainment's (SPE) domestic digital distribution efforts across all
electronically delivered platforms, including the internet and mobile. Sony
Pictures Television, advertiser sales, is one of the premiere national
advertising sales companies, handling the commercial inventory in SPT
syndicated series as well as in all of SPE's digital businesses in the United
States, for Sony BMG and for iN DEMAND's high-definition channel Mojo and the
Tennis Channel, and is part owner of national media sales company ITN
Networks, Inc. SPT (http://www.sonypicturestelevision.com) is a Sony Pictures
Entertainment company.
SOURCE Sony Pictures Television
