Sony Europe Selects Tradition Energy to Extend European Energy Savings

STAMFORD, Conn., Nov. 3 /PRNewswire/ -- Tradition Energy, one of the world's largest energy management advisors, today announced their selection by Sony Europe to provide energy management services for 54 Sony facilities in 25 European countries including their corporate headquarters, technology centers, warehouses and Sony Style retail locations.

"We look forward to cooperating with an experienced energy advisor who will also help us to continue our success in reducing greenhouse gas (GHG) emissions through the purchase and use of renewable energy," said Michael Kaiserauer, European Head of Real Estate and FM at Sony Europe. "Tradition's recognized leadership in green energy and environmental products is a natural complement to Sony's GHG reduction goals."

Sony Europe has achieved independent certification that every facility which is certified under Sony Global Environmental Management System (GEMS)* was in FY2008 powered by 100% renewable energy amounting to 193 million kWh, avoiding approximately 55,000 tons of CO2 emissions. Through continuous energy efficiency efforts, Sony's European operations have reduced CO2 emissions by approximately 90% between fiscal years 2000 and 2008.

"Sony is one of the best-known and best-loved electronics and entertainment brands in the world," said Alan Kurzer, President, Tradition Energy. "Our global energy specialists look forward to providing Sony with our award-winning service and expertise."

Energy specialists from Tradition's offices in London, Frankfurt, Stamford, and Houston will work with Sony's European team.

About Tradition Energy
Tradition Energy is one of the world's largest energy management advisors, helping commercial, industrial and governmental organizations manage electricity and natural gas costs in regulated and volatile deregulated energy markets. Tradition Energy is the retail arm of Tradition's (formerly TFS) award-winning wholesale energy brokerage division, with eight offices worldwide, over 300 energy specialists, and in the energy business since 1986. In 2008, Tradition was named "Broker of the Year" by Energy Risk magazine. Tradition also recently garnered 14 awards, more than any other company in the 8-year history of Environmental Finance magazine's industry survey. Globally, Tradition is a leading inter-dealer broker in financial and commodity-related products with a presence in 27 countries and over 2,400 employees. For more information, please visit www.traditionenergy.com.

* Sony Group companies with sites with 100 or more employees are required to implement GEMS. GEMS is certified by BVC according to ISO14001:2004 standard.