Exclusive 007 Products Offered at Sony Style SAN DIEGO, Sept. 29
SAN DIEGO, Sept. 29 /PRNewswire/ -- Sony Electronics today announced a
national promotion called "Mission for a Million" developed in support of the
upcoming James Bond film Quantum of Solace, which will be released in theaters
by MGM Pictures and Columbia Pictures on Nov. 14. The promotion, which brings
together Sony's leadership in high-definition with one of the most recognized
movie franchises in history, allows people to compete for a chance to win a $1
million grand prize.
Reinforcing Sony's "HDNA" -- the notion that high-definition is a key part
of the company's DNA -- the promotion begins today and runs through Nov. 7.
It tasks registered "agents" to use virtual Sony high-definition products to
solve missions in search of Sony's stolen HDNA. Each completed mission gives
consumers a chance to win $1 million and a trip to a top secret location.
People can enter via a dedicated site at http://www.sony.com/missionmillion.
"Sony's reputation for premium technology and great entertainment work
well with Bond's legacy and innovation," said Stuart Redsun, Sony Electronics'
senior vice president, corporate marketing. "The film's anticipated arrival
is a perfect opportunity to tell Sony's high-definition story to consumers in
an interactive way."
In addition to the James Bond promotion, Sony will offer limited edition
licensed 007 products including a VAIO(R) notebook computer, a Reader Digital
Book and Micro Vault(TM) USB storage media which will all be available in U.S.
Sony Style retail stores and online at sonystyle.com.
An exclusive, limited edition VAIO TT notebook comes emblazoned with a 007
logo on the palm rest and a matching leather protection case. Only 100 units
will be available and each unit will bear a serialized number.
The Special Edition Bond bundle for the Reader Digital Book features an
embossed cover with a 007 logo and coupon codes for free downloads from the
Sony eBook Store of Ian Fleming's novels Casino Royale and Quantum of Solace.
An exclusive 007 USB Micro Vault, in 8 or 16GB capacities, comes pre-
loaded with the Quantum of Solace movie trailer and bonus contents.
As the contest kicks off, a corresponding advertising campaign featuring a
mix of creative images from Quantum of Solace featuring Daniel Craig as James
Bond, the Mission for a Million promotion and Sony high-definition products
launched this month nationwide. Running through the fall to coincide with the
film's release, the campaign can be seen on various web sites and social
networking sites, in print and at retailers, as well as in theaters. For
example, web sites like AOL will feature the Mission for a Million execution
and a fully interactive application can be found on the social/community site
Facebook.
A main attraction at all Sony Style stores across the country and online
at sonystyle.com, the campaign will also be extended to Sony retail partners.
Stores will be transformed with Bond-themed window displays from October
through November. In-store displays will also feature the Sony
PLAYSTATION(R)3 title Quantum of Solace, an officially licensed video game
from Activision, and the Casino Royale Collector's Edition DVD and Blu-ray
Disc(TM), which features more than seven hours of bonus material not featured
in the original theatrical version of the movie.
Daniel Craig reprises his role as Ian Fleming's James Bond 007 in Quantum
of Solace, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON
Productions' 22nd adventure in the longest-running film franchise in motion
picture history. Michael G. Wilson and Barbara Broccoli are the producers.
The film is directed by Marc Forster. The screenplay is by Paul Haggis along
with Neal Purvis and Robert Wade.
About EON Productions
EON Productions/Danjaq, LLC, is owned by the Broccoli family and has
produced twenty two James Bond films since 1962, including QUANTUM OF SOLACE.
The James Bond films, produced by Michael G. Wilson and Barbara Broccoli, make
up the longest running franchise in film history and include the recent
blockbuster films GoldenEye, Tomorrow Never Dies, The World is Not Enough, Die
Another Day and Casino Royale. EON Productions and Danjaq LLC, are affiliate
companies and control all worldwide merchandising of the James Bond franchise.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a
Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a
subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based
Sony Corporation. SPE's global operations encompass motion picture production
and distribution; television production and distribution; digital content
creation and distribution; worldwide channel investments; home entertainment
acquisition and distribution; operation of studio facilities; development of
new entertainment products, services and technologies; and distribution of
filmed entertainment in more than 100 countries. Sony Pictures Entertainment
can be found on the World Wide Web at http://www.sonypictures.com.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc., through its operating subsidiaries, is actively
engaged in the worldwide production and distribution of motion pictures,
television programming, home video, interactive media, music and licensed
merchandise. The company owns the world's largest library of modern films,
comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer
Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc.,
Ventanazul, MGM Television Entertainment Inc., MGM Networks Inc., MGM Domestic
Networks LLC, MGM Distribution Co, MGM International Television Distribution
Inc, Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM
Worldwide Digital Media, MGM Consumer Products and MGM Interactive. In
addition, MGM has ownership interests in international TV channels reaching
nearly 120 countries. MGM ownership is as follows: Providence Equity Partners
(29%), TPG (21%), Sony Corporation of America (20%), Comcast (20%), DLJ
Merchant Banking Partners (7%) and Quadrangle Group (3%). For more
information, visit http://www.mgm.com.
About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of
audio/video electronics and information technology products for the consumer
and professional markets. Operations include research and development, design,
engineering, manufacturing, sales, marketing, distribution and customer
service. Sony has played a key role in the development of Blu-ray, Disc(TM),
CD and DVD technologies, among many others. The company is noted for a wide
range of consumer audio-visual products, such as the BRAVIA(R) LCD high-
definition television, Cyber-shot(R) digital camera, Handycam(R) camcorder and
Walkman(R) personal stereo. Sony is also an innovator in the IT arena with its
VAIO(R) personal computers; and in high-definition professional broadcast and
video equipment, highlighted by the XDCAM(R) HD and CineAlta(TM) lines of
cameras and camcorders, as well as the SXRD(TM) 4K digital projector. The
latest news and information is available at the company's web site at
http://www.sony.com/news.
SOURCE Sony Electronics Inc.
