Sony Computer Entertainment America Announces New 80GB PLAYSTATION(R)3, Limited Edition PlayStation(R)2 Bundle, and PlayStation(R)Portable Entertainment Pack at E3 2008

Company Also Launches New PLAYSTATION(R)Network Video Delivery Service and Showcases More Than 140 First-Party and Third-Party Games Across All Platforms LOS ANGELES, July 15


LOS ANGELES, July 15 /PRNewswire/ -- Sony Computer Entertainment America
(SCEA) held its annual press conference today at the E3 Media & Business
Summit, making a series of announcements which demonstrated the strength of
the PlayStation brand across all three of its platforms and further leveraged
the heritage and momentum of PlayStation's family of products to provide
consumers with more compelling entertainment options than anyone in the
videogame industry.


Starting in September 2008, the newly announced PLAYSTATION(R)3 (PS3(TM))
80GB model will become the mainstay of the company's hardware line-up.  The
80GB model will retail for $399, and will offer all of the features and
functionality of the 40GB model with double the storage to accommodate more
movies, graphics, music, photos and other entertainment content -- all for the
same price.  As with its predecessor, the new 80GB model will be a complete
entertainment system comprising of a Blu-ray(TM) player, HDMI output, an
integrated Wi-Fi connection, Cell Broadband Engine(TM) and a built-in 80GB
hard-disk drive. The multi-functionality of the 80GB PS3, combined with more
than 140 exclusive and third-party titles and the PLAYSTATION(R)Network, is a
comprehensive entertainment value designed to appeal to a wide range of
consumers from hard-core gamers to general entertainment enthusiasts.


Following the success of five PSP(R) (PlayStation(R)Portable)
Entertainment Packs, SCEA announced the Ratchet and Clank(R) Size Matters PSP
Entertainment Pack, a new bundle showcasing PSP's multi-functional feature
set, targeted for holiday gift-giving. Launching in October 2008 for $199.99
MSRP, the bundle will include a limited-edition "Silver" PSP system with the
highly acclaimed game, Ratchet and Clank(R) Size Matters; a blockbuster movie
on UMD(R) (Universal Media Disc); a PLAYSTATION(R)Network voucher to download
the innovative puzzle game, echochrome(TM) from PLAYSTATION(R)Store: and a 1GB
Memory Stick PRO Duo(TM) for storing music, videos, photos and more.


In addition, SCEA introduced a new family entertainment bundle for the
PlayStation(R)2 system, the most successful console in industry history. The
limited-edition LEGO(R) Batman(TM): The Videogame PlayStation(R)2 Pack will
feature the highly anticipated TT Games/Warner Bros Interactive Entertainment
title LEGO(R) Batman(TM): The Videogame, Warner Home Video's Justice League:
The New Frontier on DVD, and a PlayStation(R)2 system -- all for $149.99 MSRP,
which represents a $30 savings for consumers if the contents were purchased
separately. SCEA will also launch more than 130 new titles for PlayStation(R)2
system this year, totaling 10,000 PlayStation(R)2 titles by end of the year.


"It's undeniable we have three successful platforms, the broadest and best
line-up of some of the biggest exclusives in the business, and are continuing
to deliver compelling and original content to our consumers," said Jack
Tretton, president and CEO of Sony Computer Entertainment America. "Expect to
see continued momentum this year as we remain focused on delivering products
and services that extend the strength of our brand and reaffirms PlayStation's
place at the center of consumers' homes."


Additionally, the company previewed more than 140 first and third-party
games at E3 2008 proving its content line-up this year is unmatched in the
industry due to its depth, breadth, and diversity. Throughout the holiday
season and this fiscal year, SCEA and its third-party partners plan to release
more than 140 software titles for the PS3 available on Blu-ray Disc(TM) (BD).


SCEA is also developing more than 50 games, game packs, and add-ons
downloadable via PLAYSTATION(R)Network in North America this year, offering
something for every taste, lifestyle and budget. Also, to continue offering
greater value to PlayStation fans, SCEA will launch PS3 Greatest Hits program
on July 28 with 10 first and third party titles at a reduced price of $29.99.
The PS3 Greatest Hits titles include Warhawk(TM), Motorstorm(TM) and
Resistance: Fall of Man(R) from SCEA; Call of Duty(R) 3, Activision(R); Need
for Speed: Carbon, Electronic Arts; The Elder Scrolls(R) IV: Oblivion(TM),
Bethesda(R) Softworks; Ninja Gaiden(R) Sigma, Tecmo(R); Tom Clancy's Rainbow
Six(R) Vegas and Assassin's Creed(TM), Ubisoft(R).


SCEA also reiterated its commitment to make PLAYSTATION(R)Network the best
entertainment experience in the industry, by announcing a new video delivery
service on PLAYSTATION(R)Store for PS3 and PSP systems in the United States.
The new video service, available today, allows U.S. consumers to download
full-length TV shows and movies to both their PS3 and PSP through the
PlayStation Store for rental or purchase.


In addition, SCEA further outlined progress against its revolutionary
online experience, PlayStation Home. Highlighting new first party high
definition virtual environments for hit PlayStation titles including,
Unchartered: Drake's Fortune and Warhawk. With significant third party support
already on board, Sony Computer Entertainment will be expanding the beta in
Summer 2008 and commence the open beta service by Fall 2008.



About Sony Computer Entertainment America Inc.


Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(R) game console,
the PlayStation(R)2 computer entertainment system, the PSP(R)
(PlayStation(R)Portable) system, the ground-breaking PLAYSTATION(R)3 (PS3(TM))
computer entertainment system and its online and network services
PLAYSTATION(R)Network and PLAYSTATION(R)Store.


Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system
for the North American market. Based in Foster City, Calif., Sony Computer
Entertainment America Inc. serves as headquarters for all North American
operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.



Visit us on the Web at http://www.us.playstation.com



PlayStation, PSP and the PlayStation logo are registered trademarks of
Sony Computer Entertainment Inc.  All other trademarks are property of their
respective owners. "PlayStation", "PLAYSTATION", "PSP", "PS one" and the
PlayStation logo are registered trademarks and "PS3" is a trademark of Sony
Computer Entertainment Inc.



SOURCE  Sony Computer Entertainment America