WASHINGTON, Sept. 24 DC-Sony-Sant-Ocean
WASHINGTON, Sept. 24 /PRNewswire/ -- The newest exhibition hall at the
Smithsonian's National Museum of Natural History here in the nation's capital
is dedicated to the ocean's history and its importance in contemporary society.
In addition to marine-life specimens and models, the new hall uses
high-definition video images to communicate messages to visitors, with the
footage displayed by 12 Sony 4K SXRD(TM) large-venue projectors.
The Sant Ocean Hall opens to the public Sept. 27 and, according to the
Smithsonian, is the largest exhibition hall in the museum and the only one in
the United States devoted exclusively to a global view of the ocean. The
23,000-square foot hall includes 674 marine specimens and models, seven-foot
tall prehistoric shark jaws, a 24-foot long giant squid suspended in a
fluid-filled tank and a hanging model of a 45-foot long North Atlantic right
whale.
Complementing these features is a set of continuously running
high-definition videos, "Ocean Odyssey," created for this exhibition by
underwater cinematographer Feodor Pitcairn. The video footage was shot in high
definition using Sony's CineAlta(TM) HDCAM(R) technology, and will be shown
across the high-bay walls of the Sant Ocean Hall using the 4K SXRD projectors.
"The ocean is a great and vast natural resource that's critical to our
existence," said Elizabeth Duggal, associate director of the National Museum
of Natural History. "Our goal is for the millions of people who will visit
this hall to gain a new understanding of the essential role oceans play in
sustaining life on earth. The Sony 4K projection systems will help to bring
the exhibit, and the oceans, to life at an extremely high level of quality and
resolution."
"Ocean Odyssey" features footage shot in the Galapagos Islands, French
Polynesia, the Channel Islands of California, the Cayman Islands and
Belize -- locations chosen for their variety, biodiversity and fascinating
creatures. Sequences include sharks, whales, jellyfish, seals and manta rays.
"We developed the SXRD projection system to do more than just display
beautiful high-definition images," said Alec Shapiro, senior vice president of
sales and marketing for Sony Electronics' Broadcast and Production Systems
Division. "Sony supports the Smithsonian's vision of using innovation and
technology to enrich people's lives, while also educating them about the
importance of protecting our environment and natural resources. The use of
these projectors will provide the drama that will help visitors stop, think
and remember their Oceans experience long after their visit."
The projectors are installed in specially designed housings above the
exhibit floor, and use carefully placed mirrors to "bounce" the images onto
the projection areas, which are actually sections of the exhibit walls.
The term 4K resolution is derived from the projectors' pixel matrix (more
than 4,000 horizontal pixels), which allows them to deliver more than four
times the resolution of today's high-definition televisions used in home
theater systems. Sony's SXRD technology is used in state-of-the-art digital
cinema and commercial applications throughout the world.
With the ability to fill 92 percent of a screen and a minuscule
inter-pixel gap (0.35 microns), the 4K projectors display incredibly realistic
and immersive images, even when projecting high definition video, which has a
resolution lower than 4K content.
The Sant Ocean Hall is named for Roger and Vicki Sant, Washington
philanthropists and Smithsonian supporters, who donated $15 million to support
the new hall and related programs and outreach activities. The Sant Ocean Hall
was created in partnership with the National Oceanic and Atmospheric
Administration to show the ocean's history and its importance in contemporary
society.
SOURCE Sony Electronics
