NEWARK, CA -- 10/29/08 --
Socket Mobile, Inc. (NASDAQ: SCKT), an
innovative provider of mobile productivity solutions, and writeORDER, a
provider of custom sales force automation solutions for manufacturers and
sales agencies, today announced that Tango, an independent sales agency
representing 29 manufacturers, has selected the Socket SoMo® 650 handheld
computer and CompactFlash Scan Card(TM) Series 5 as its mobile solution for
order placement and management.
Recognizing the challenges the Tango sales teams faced, Socket, with their
VIP partner 24/7 Network Stability, Inc., and writeORDER provided the
mobile solution that enables sales representatives to more effectively
conduct business. With custom software developed by writeORDER that
automatically transitions between the field and the showroom, the Tango
sales team is now able to record and process all orders using handheld
mobile computers. A sales representative simply selects the customer and
manufacturer with a few taps and then selects items by scanning UPC or SKU
bar codes. Specific order details (ship date, terms, etc.), as well as
items that cannot be scanned, are quickly and accurately entered using
screens with supplier and agency specific data. The mobile computer can be
connected to wireless printers, allowing sales representatives to print
confirmations for customers in real-time.
Once completed, the order is wirelessly transmitted to Tango's back office
as well as to the manufacturer for fulfillment, resulting in time and cost
savings by eliminating the need for manual input into accounting
applications. Online applications provide detailed real-time reporting for
management and sales planning tools for each sales representative.
"Organizations without internal IT departments need reliable systems that
not only streamline ordering and reduce inaccuracies, but accelerate the
overall process," said Lynn Aylsworth, president of writeORDER.
"The time pressures at a trade show means if we can't efficiently process
orders, we lose revenue for the year," said Vicky Muetterties, co-owner of
Tango. "When we deployed the SoMo 650, we were able to complete 1,500 trade
show orders in one week, without any hardware or software issues, resulting
in far greater sales than we would have been able to complete with pen and
paper."
"With thousands of manufacturers worldwide, the gift and home décor
industry conducts sales of over $65 billion a year," said Bob Zink, senior
vice president of sales and marketing of Socket Mobile. "The competition in
this industry is fierce and by implementing the Socket solution, sales
agencies like Tango can see immediate results to help them secure their
business and manage it more effectively."
For more information read the case study online.
About writeORDER
writeORDER provides order entry and customer relationship management
solutions for manufacturers and sales agencies with integrated online and
mobile computer applications. The online application increases margin with:
custom catalogs; order, invoice and shipment tracking data; sales activity
management and presentation tools; and real-time reporting and analysis.
The mobile handheld computer application increases sales force productivity
by enabling orders and sales related activities to be quickly and
accurately entered anywhere. More information about writeORDER can be found
at www.writeorder.com.
About Tango
Tango is an independent sales agency representing gift manufacturers
through our permanent showroom at Americasmart in Atlanta and a field sales
force. Our customers include independent gift retailers, specialty
boutiques and home décor stores. We use the latest in wholesale online and
mobile computer technology to maximize sales for our manufacturers and
customers. More information on Tango can be found at www.tangoreps.com.
About 24/7 Network Stability, Inc.
24/7 Network Stability, Inc. is an Atlanta based "Managed Services"
provider, focused on bringing Enterprise level expertise to companies
without in-house IT personnel. They assist small companies in navigating
the complex technology market to find reliable, easy to use, cost effective
solutions to maximize productivity and profit. Through hard work,
dedication and superior customer service they have earned the distinction
as the only endorsed IT vendor for AmericasMart*Atlanta's tenants. More
information on 24/7 Network Stability can be found at www.247nsi.com
About Socket Mobile, Inc.
Socket makes mobility computing and productivity work. The company is a
one-stop supplier of mobile computing hardware systems, offering a handheld
mobile computer specifically designed for business mobility use and an
extensive portfolio of essential mobile data collection and networking
peripherals that enable mobile automation and productivity increases. The
company also offers OEM solutions. Socket is headquartered in Newark,
Calif. and can be reached at 510-933-3000 or socketmobile.com.
Socket and SoMo are trademarks or registered trademarks of Socket Mobile,
Inc. All other trademarks and trade names contained herein may be those of
their respective owners.
© 2008, Socket Mobile, Inc. All rights reserved.
