Lab-created diamonds give buyers a socially acceptable alternative to mined diamonds, without sacrificing luxury design BATTLE CREEK, Mich., May 15
BATTLE CREEK, Mich., May 15 /PRNewswire/ -- For generations, a mined
diamond was the way to show your love for your partner. These diamonds are
extracted through massive environmentally harmful mining operations, with many
coming from war-torn third-world countries; not exactly a message of eternal
love. Being physically, optically and chemically identical to mined
counterparts, lab-created diamonds provide a socially-responsible alternative,
not only in colorless diamonds but also in fancy blue, pink and yellow ones.
D.NEA Diamonds CEO Eric Franklin says "most of our customers are bridal,
searching for an alternative to mined diamonds due to environmental, conflict
or other social issues. For them, our laboratory created diamond represents a
true symbol of love".
While the technology to grow diamonds has been around for decades, the
ability to produce gem-quality diamonds in desirable colors, sizes and
clarities is a relatively new phenomenon. D.NEA is rebranding itself from a
former Adia Diamonds to focus on a high-end bridal and fashion jewelry made
with laboratory created diamonds. It collaborates with well-known luxury
jewelry designer houses to bring exceptional diamond jewelry to the public.
"The ability to offer diamonds in fine colors and clarities at affordable
prices opens a new dimension of creativity for the designers," says D.NEA
Chairman Alexei Zarakhani, "especially it holds true for fancy blue and pink
colors". The designers and jewelry manufacturers can expand their customer
base by not only embracing a consciously-minded clientele but also by offering
colored diamond jewelry which was unthinkable to create with prohibitively
priced mined diamonds.
D.NEA Diamonds is the luxury retailer of lab-created diamonds and jewelry.
D.NEA offers fancy yellow diamonds up to two carats, fancy blue diamonds up to
1.25 carats and whites up to one carat. Designer jewelry as well as loose
diamonds can be viewed and purchased online at http://d.neadiamonds.com or by
calling toll-free 877.LAB.DIAMOND.
SOURCE D.NEA Diamonds
