Snackable Media, the leading provider of paid mobile communities, announced today that it has joined forces with Endemol to launch the “Deal or No Deal” Txt2Win mobile game. The new service will allow tens of millions of fans of the wildly popular television show to participate in the Deal or No Deal experience on their mobile devices. The service introduction is part of a broader strategic partnership between Snackable Media and Endemol, the world’s largest producer of independent television programs.
New York, NY (PRWEB) November 5, 2009 -- Snackable Media, the leading provider of paid mobile communities, announced today that it has joined forces with Endemol to launch the “Deal or No Deal” Txt2Win mobile game. The new service will allow tens of millions of fans of the wildly popular television show to participate in the Deal or No Deal experience on their mobile devices. The service introduction is part of a broader strategic partnership between Snackable Media and Endemol, the world’s largest producer of independent television programs.
“We are excited to team up with Endemol, combining our expertise in developing and marketing interactive mobile services with the vast reach of the Deal or No Deal phenomenon,” said Eyal Yechezkell, CEO of Snackable Media. “Viewers who enjoy watching the show on television will love taking part in the new engaging mobile experience.”
As part of the strategic alliance, the companies are working together to identify additional opportunities and jointly develop mobile services across Endemol’s domestic and international properties. “Snackable Media has long-standing leadership in the mobile industry and has demonstrated success engaging consumers,” says Joerg Bachmaier, Endemol USA’s Senior Vice President of Digital Media & Business Development. “The new Deal or No Deal mobile product will offer fans an entertaining channel to take part in the game wherever they are.”
The Deal or No Deal global franchise has enjoyed an incredible following and success in over sixty countries. The game show was recently ranked as number one new first-run syndicated series in the United States and is currently the top rated show on the Game Show Network.
In a format familiar to the audience at home, mobile players open up one case at a time to reveal its contents and decide whether to take the banker’s offer or continue in the pursuit of a larger amount. Players earn points which may be redeemed for rewards including Deal or No Deal mobile content and merchandise. In a limited release, thousands of fans have already signed up to play the game on their cell phones. The new mobile game can be accessed online at DOND.tvtxtr.com.
About Snackable Media
Snackable Media is a fast-growing digital content provider based in New York City. Launched in 1999, the company has developed a suite of innovative, subscription-based products designed to engage today’s consumer. Company updates are available at Snackable Media.
About Endemol
Endemol is a global leader in entertainment programming, having established itself as the largest independent TV, cross platform and digital production company in the world. The company produces worldwide hits like Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, Star Academy and Wipeout. Endemol comprises a global network of companies and distribution that spans over 100 countries across six continents.
