(http://www.biztimes.com) Leading Milwaukee business media outlet's new name and redesigned look reflect its dynamic, vibrant editorial coverage
MILWAUKEE, Nov. 13 /PRNewswire/ -- Milwaukee business media outlet, Small
Business Times (http://www.biztimes.com) will be renamed BizTimes Milwaukee
and launch its redesigned print magazine and online news with the Nov. 14,
2008, issue. The locally owned, bi-weekly business publication, online news
and event company is positioning itself for continued expansion of its
offerings for businesses of all sizes while continuing to focus on companies
poised for high growth.
A look and name that reflects the editorial content
Small Business Times was launched in 1995 by Dan Meyer after he saw an
opportunity that was being missed by other media outlets in the Milwaukee area
to tell the stories of closely held, privately owned and owner-managed
companies with 10 to 500 employees. "Many of these companies are
multi-generational, family-owned companies that are the bread and butter of
the local economy," said Meyer. "We made sure from day one that our
publication's values and attributes were closely aligned with the
organizations we were covering -- dynamic, vibrant, innovative, advocates for
business and growth-oriented," he continued. "Our editorial content has always
focused on that, but as we grew, we began to see that the word 'small' in our
name led to some misconceptions about who we are and what we do. BizTimes
Milwaukee is a perfect choice for a new name. It capitalizes on the growth of
our dynamic web site, www.biztimes.com. This is just the next stage in our
development as a multimedia company and the only locally owned business news
publication in the market."
Key new BizTimes Milwaukee features
The new BizTimes Milwaukee will continue to be the premier producer of
exclusive business news content and operational strategy for owners of
privately-held companies throughout southeastern Wisconsin. The print edition
will be redesigned to include even more reader-friendly content. Key new
features include:
-- Redesigned cover, sections, features and advertising formats.
-- Enhanced reader experience, including bold photographs and compelling
graphics.
-- Full-color, magazine-style pages from front to back.
-- A niche size that is distinctly different than both consumer magazines
and outdated business papers.
-- Community-driven directories and information.
-- Print and online content interactivity.
"We will maintain our high standards of exclusive business news and
operational insights," said Steve Jagler, executive editor of BizTimes
Milwaukee, "but the new format will enable us to present that information in
a more powerful and compelling way than we've ever done before. The reader
experience will be greatly enhanced."
What's in it for the business owner?
The relaunched publication will give business owners and managers even
more opportunities to tell their stories, to learn from others and to reach a
targeted business audience of 75,000 in total readership with their own
marketing and advertising. The redesign and new size will provide advertisers
a classy and effective opportunity to connect with the decision-makers of
companies of all sizes throughout southeastern Wisconsin, including Milwaukee,
Waukesha, Ozaukee, Washington, Racine, Kenosha, Walworth and Sheboygan
counties. "We are embracing the Milwaukee brand in our name, because our
company wants to be a resource in the efforts to promote economic development
throughout the region," Meyer said. "We will continue to serve the entire
region."
Advertisers will have plenty of effective options to reach their audience
through the new BizTimes Milwaukee. In addition to the redesigned print
publication and the award-winning, robust www.biztimes.com web site, the
company has launched several exclusive e-mail news bulletins, including:
BizTimes Daily, BizTimes Real Estate Weekly, BizTimes Money Weekly, BizTimes
Manufacturing Weekly and BizTimes Bubbler. In addition, advertisers can reach
their audience through involvement in a calendar of live events presented by
BizTimes Milwaukee throughout the year, including the BizTech Expo
Since 1995, the company has been focused on companies poised for high
growth, including small and medium-sized businesses that comprise more than 97
percent of all southeastern Wisconsin companies and more than one-half of the
private sector workforce. For more information, visit http://www.biztimes.com,
or call 414-277-8181.
SOURCE BizTimes Milwaukee
