Wireless retailer to use 2ergo's Via and Swift mobile technology products to power mobile marketing initiatives ARLINGTON, Va., July 29
ARLINGTON, Va., July 29 /PRNewswire/ -- Simply Wireless
(www.simplywireless.com), one of the nation's leading wireless retailers,
today announced an agreement with 2ergo (www.2ergo.com), a leading mobile
marketing products company, to create integrated SMS campaigns and mobile
Internet sites that will help the company communicate with new and existing
customers and ultimately contribute to the retailer's acquisition and
retention efforts. This is the first time that Simply Wireless will be using
text messaging and mobile Internet sites as a marketing tool.
Simply Wireless is licensing two of 2ergo's professional-grade,
self-service products to assist in the creation of its mobile marketing
initiatives. Via allows the company to quickly set up targeted SMS campaigns,
while Swift gives Simply Wireless the ability to easily create mobile Web
pages in support of its marketing initiatives. Both products provide
extensive tracking and reporting capabilities. By using 2ergo's mobile
products, Simply Wireless will be able to engage its existing customer base to
upsell products and services, as well as connect with new consumers in a
cost-effective and impactful way.
"As a leading provider of mobile products and a company that is dedicated
to customer service, it only made sense that we deploy an innovative mobile
platform as a marketing tool," said Steven Qureshi, co-CEO of Simply Wireless.
"Text messaging and mobile Internet sites are becoming increasingly popular,
and we see this means of communication as a way to quickly and easily reach
out to our base of loyal customers. With the help of 2ergo technology, we
will improve acquisition and retention, reduce churn and increase the lifetime
value of our customers."
Specific campaigns will include opt-in SMS reminder alerts within a month
of a customer's contract renewal date and targeted promotions for a new device
or plan. The SMS messages will provide a link to a mobile Internet site for
more information, details on the nearest Simply Wireless retail outlet for
purchase or a phone number to reach customer service.
In addition to reaching out to its existing opt-in customer base, Simply
Wireless also plans to grow a new base of potential customers by advertising
the short code, SIMPLY, through traditional media such as newspapers,
magazines and in-store banners. Consumers will be prompted to text in the
keyword to sign up for promotions and coupons from Simply Wireless.
"We're thrilled to have Simply Wireless on board and are excited about the
innovative campaigns being created with our products to drive the lifetime
value of its customer base," said Guy Vidra, managing director of 2ergo
Americas. "Taking that innovation one step further, Simply Wireless is using
marketing co-op money from a Tier 1 U.S. carrier to help offset the costs of
these campaigns. This is the first indirect wireless retailer client for
2ergo, and we are looking forward to collective and continued success."
About Simply Wireless
Founded in 1997, Simply Wireless is a leading national provider of
wireless technology for consumers and businesses offering Alltel, Cellular
One, Sprint, Suncom and T-Mobile as carrier choices. Trained experts offer
customers the best, most up-to-date and understandable council on wireless
phones, applications, accessories and service plans. Simply Wireless has a
presence in over 100 retail stores, online via various affiliate sites, on the
Home Shopping Network and via an indirect sales force. For more information,
visit www.SimplyWireless.com.
About 2ergo Americas Inc. (formerly Proteus)
2ergo Americas is a veteran provider of mobile marketing products and
solutions with carrier connectivity around the globe. From SMS messaging
campaigns to mobile Internet sites to entertainment content storefronts, 2ergo
Americas develops products to help companies create innovative marketing
programs, connect with consumers, drive additional revenue and build their
brands. Clients include such major media brands as FOX, HBO, Disney, NBC
Universal, National Geographic and Scripps Networks, as well as large
corporations such as AT&T, MasterCard and Motorola. Based in Arlington, VA,
with offices in New York, Buenos Aires, Mexico City and Bogota, 2ergo Americas
is a wholly owned subsidiary of U.K.-based 2ergo Group (AIM: RGO). For more
information, visit www.2ergo.com.
MEDIA CONTACT
Michael Volpatt
415-994-8864
SOURCE 2ergo Americas Inc.
