WASHINGTON, July 31 SIIA-marketing-lunch
Seasoned Executives to Discuss Internet B2B Marketing at September 24 Panel Hosted by Lee Greenhouse
WASHINGTON, July 31 /PRNewswire-USNewswire/ -- How have emerging technologies such as online advertising, search engine optimization, user-generated content and social media impacted the ways that businesses attract customers? What are the most effective marketing techniques in the business-to-business environment? Are there significant differences between B2B and B2C marketing, or do the basics apply no matter the audience?
Today, the Software & Information Industry Association's (SIIA) Content Division announced its "Chicago Brown Bag Lunch: Using the Internet for B2B Customer Acquisition," the latest in the organization's national series addressing current, cutting-edge industry issues.
The September 24, 2008, panel discussion, to be held at the Chicago offices of Holland & Knight LLP, will be moderated by Lee Greenhouse, President of Greenhouse Associates. Mr. Greenhouse provides product and market strategies to leading online publishers, media companies, information businesses and software companies. His expertise includes: market research, business planning and development, competitive analysis, due diligence, and process improvement.
As part of the panel discussion, experienced marketing executives who have successfully used the Internet to acquire customers will share their expertise and case studies of what has (and has not) worked for them.
What: "Chicago Brown Bag Lunch: Using the Internet for B2B Customer Acquisition"
When: September 24, 2008
11:30am - 1:30pm CT
Where: Holland & Knight LLP
131 S. Dearborn St., Suite 3000
Bua Conference Room
Chicago, IL 60603
For more details regarding the event, please visit siia.net/events
Media interested in participating in the event, or in speaking with SIIA Content Division Vice President Ed Keating, should contact Beth Dozier at 202-429-1833 or bethdozier@rationalpr.com.
About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 550 leading software and information companies. For further information, visit www.siia.net.
SIIA Communications Contact: Eileen Bramlet, 703.927.2022, ebramlet@siia.net
Rational PR Contact: Beth Dozier, 202.429.1833, bethdozier@rationalpr.com
SOURCE Software & Information Industry Association
