PHOENIX, AZ -- 11/03/09 --
Impress
Public Relations, Inc. today announced that it has been appointed as
public relations agency of record by Sigma Life
Science, part of the Sigma-Aldrich Corporation and a world leader in
innovative products and services serving the global Life Science market.
With a global customer base covering pharmaceutical companies, university
and government institutions, hospitals and industrial accounts, Sigma Life
Science offers an array of biological-based chemicals and reagents used by
research scientists in the investigation of new or enhanced methods in
therapeutic areas. The company also offers a comprehensive range of media,
reagents and serum products for Cell Culture, as well as a wide range of
market-leading kits for use in Cell Biology, Proteomics, Genomics and
Functional Genomics, and is a leading supplier of custom peptides and
oligonucleotides and also offers complimentary books, laboratory equipment
and ancillary supplies to support scientists in their work.
"The Research Biotech business unit within Sigma Life Science
hosts our most cutting-edge research products and technologies and is
specifically focused on the delivery of these to customers throughout the
entire life science workflow," commented Dave Smoller, President, Research
Biotech. "With around 20,000 products in the Research Biotech portfolio and
seven main research areas, each with its own market-facing initiatives,
it's an exciting time for us and we have a strong story to tell. We have
engaged Impress to raise awareness
of our business, its products and services and to communicate the value of
the work that we are doing with our various audiences."
"Working with Sigma Life Science and its Research Biotech business unit is
another major win for our Life Science practice, launched just 18 months
ago," added Mark
Button, Senior Vice President of Impress. "We now have the opportunity
to apply our proactive, tenacious approach to deliver a comprehensive and
fully-engaged public and media relations strategy that not only cements
Research Biotech and Sigma Life Science as leading innovators in the life
sciences field but also showcases some of the fascinating work that they
are doing across their various fields of expertise."
About Impress Public Relations
Impress Public Relations is an
integrated B2B marketing communications agency specializing in
microelectronics, photovoltaics, electronic chemicals and life sciences.
The company is headquartered in Phoenix, Ariz., with offices in Silicon
Valley, the Pacific Northwest, New England and the United Kingdom, with
direct reach in Taiwan, China, Korea and Japan. Impress executives combine
more than 100 years of experience in high-tech public relations,
journalism, publishing and financial communications. The agency's mission
is to use its broad service offering to shape perceptions and create
positive lasting impressions.
For more information, please visit www.impress-pr.com or contact Martijn
Pierik at 602.366.5599 or martijn@impress-pr.com.
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Sigma Life Science Appoints Impress Public Relations as Agency of Record
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Contact:
Mark Button
Impress Public Relations
t: +1-503-616-3817
e: mark@impress-pr.com
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Twitter: http://twitter.com/ImpressPR
