Sheila Marie Generates Buzz around Her Exclusive Showcase LOS ANGELES, July 15
LOS ANGELES, July 15 /PRNewswire/ -- Sheila Marie, chief designer of
premium clothing label Sheiki Jeans, confirmed today that she will showcase
her exclusive Fall '08 and Spring '09 lines at the prestigious Casa Casuarina
(formerly the Versace Mansion). Sheila Marie chose this iconic Miami location
because of its esteemed history rooted in couture fashion. The
invitation-only event will take place Friday, July 18, 2008. Press who are
interested in attending may contact Natalee Gibson at natalee@sheikijeans.com
for an invitation.
Built in 1930 as homage to the oldest house in the Western Hemisphere, the
Casa Casuarina has housed many famous artisans over the years. Most notably
was couturier Gianni Versace, who purchased the mansion in 1992 and restored
and embellished the property to its current state of grandeur. The mansion is
currently owned by telecommunications magnate Peter Loftin, who has developed
the Casa Casuarina as an invitation-only, private member's club.
Sheiki Jeans got its start in 2006 after Sheila Marie spent 9 months
creating the perfect denim fit for her slender, yet curvy figure. Shortly
after launching her denim, demand was so high that she expanded her line to
include tees, tanks, hoodies and thermals. Her newest lines will debut
couture dresses and one-of-a-kind swimwear at the Casa Casuarina event.
Sheila Marie's distinctive fashions became an instant favorite among
Hollywood celebrities. Tyra Banks wore each of Sheiki's original 4 denim
styles on her Tyra Banks show, and has since been a loyal fan of the Sheiki
brand. In addition, celebrities well known for their curves, including Kim
Kardashian, Ashanti and Audrina Partridge have been seen in Sheiki both on the
red carpet and in their daily lives.
Well known in the industry for her expertise and exclusive contacts,
Sheila Marie has consulted on several celebrity clothing lines, including
Kendra Wilkinson of The Girls Next Door, Jenna Jameson, and Vida Guerra.
"I've had the rare opportunity to build a successful fashion business
literally from the ground up," said Sheila Marie. "That experience has been
invaluable and has allowed me to help others who want to create fashion but
aren't sure how or where to begin. I gather inspiration and creativity from a
wide variety of experiences, and I love to use those ideas when working with
others to help them find their own unique vision."
In an effort to help others achieve success through art and design, Sheila
Marie founded DesignByKids, a nonprofit organization dedicated to encouraging
art students in inner city schools by allowing them to create designs for
Sheiki branded clothing, and giving profits back to participating schools' art
departments.
"DesignByKids is the perfect way to give back to the next generation of
fashion designers and artists around the world," said Sheila Marie. "Every
time I see a child's innovative design, I am reminded of how much talent
exists in this young generation and how important it is to invest our time and
resources into helping them realize their full artistic potential."
DesignByKids recently worked with Denver Public Schools in Denver,
Colorado and will include winners from that contest in the new fall Sheiki
line. More information on this non-profit can be found at
http://www.designbykids.org.
About Sheiki Jeans
Established in 2006, Sheiki Jeans is a premium clothing line for the sexy,
slender woman with curves. With superior Italian and Japanese fabrics,
Swarovski crystal embellishments and a universally flattering fit, Sheiki
Jeans has established itself as a pioneer in both design and craftsmanship for
high-end denim. Since bursting on the scene the trendy clothing line has
established a cult following among Hollywood's elite, including fashionistas
such as Kate Bosworth, Salma Hayek, Ashanti, Kim Kardashian, Jenna Jameson and
Tyra Banks. The Sheiki Jeans clothing line can be found in high end boutiques
across the country, and online at http://www.sheikijeans.com.
Press Contact
Natalee Gibson
720.323.5382
natalee@sheikijeans.com
SOURCE Sheiki Jeans
