BARCELONA, February 19 /PRNewswire/ -- Puig Beauty & Fashion Group and internationally renowned icon Shakira
have signed a worldwide agreement to create a new venture to develop a line
of signature products produced with and inspired by the artist. The
collaboration will include the development of beauty, fragrances and other
personal care products.
Shakira will develop, with a dedicated team, the creation of
the product line from inception to completion. The Puig Group, a major player
in the beauty and fashion world, will also act as the sole global distributor
of the products and create strategic alliances for the project.
"I am very excited to be able to express myself through
another creative medium," said Shakira. "My feeling is that personal care and
beauty should be effortless and accessible for everyone."
The Colombian artist and entrepreneur, whose name in Arabic
means "woman full of grace" and in Hinduism represents the Goddess of Light,
has conquered the world with her music and charismatic persona. Her work has
received lavish acknowledgment with over 111 awards, including nine Grammys
and numerous Billboard and MTV awards. Shakira is also the creator of the
Barefoot Foundation, dedicated to the improvement of educational and social
conditions for families and children in her home country. She also was a
founder of ALAS with Nobel Prize winning author Gabriel Garcia Marquez, as
well as numerous recording artists and businessmen from Latin America, with
the aim of improving early childhood development throughout Latin America.
Puig Beauty & Fashion Group is a multinational fragrance,
cosmetic and fashion company with a presence in more than 150 countries. Puig
has become renowned for its capacity to build brands and translate the image
of brands, both proprietary and licensed, into the world of fragrances. Among
them are such brands as Carolina Herrera, Paco Rabanne, Nina Ricci and
Antonio Banderas, whose products have received recognition from the fragrance
industry.
The name of the new venture will be announced shortly.
For further information:
CONTACT:Kera Morgan
PR Manager Global Brands
+34-93-400-70-00
kera.morgan@puig.es
SOURCE: PUIG, Beauty & Fashion Group
+34-93-400-70-00
kera.morgan@puig.es
PUIG, Beauty & Fashion Group
