CONCORD, Mass. - (Business Wire)
Sex and the City’s Kim Cattrall knows how to navigate the streets of New York City, and now she
’ll help you navigate around your favorite North American or European city.
In global partnership with Navtones®, Kim Cattrall is the latest celebrity to join the growing line up of celebrity and character voices available for use on devices made by TomTom, the world’s leading navigation solutions provider. Cattrall, known widely for her role as the ever-spontaneous and uninhibited Samantha Jones on the HBO hit series Sex and the City, adds some spice to the ride, allowing drivers a fun and unforgettable journey.
“Putting my voice on GPS systems is such a unique way for me to reach out and connect with my fans,” Cattrall said. “I am thrilled to be able to entertain my fans by giving them turn-by-turn directions to make their trips more fun and exciting.”
On the road, Cattrall throws some candid, sassy and sexy advice to help drivers find their way. For example, in addition to saying, “At the end of the road turn left” or “Take the second right,” Cattrall also lets drivers know what she is really thinking, saying “This is the city, darling. Anything goes” or “Don’t touch my Manolos,” leaving drivers wondering, “What will she say next?”
“Celebrity voice downloads are one of the many features TomTom offers to our customers to personalize their driving experience,” said Jocelyn Vigreux, president of TomTom Inc. “With Kim Cattrall’s voice helping them to navigate their trip, TomTom customers will not only travel safely and with less stress, but will also be amused along the way.”
TomTom portable navigation devices guide drivers with audible, turn-by-turn instructions and 3D maps and work right out of the box and with no additional fees or services required.
TomTom’s portable navigation devices offer 70 preloaded voices in 36 languages, and now drivers can have Kim Cattrall navigate them to any location, including specific points of interest. Cattrall’s voice is available for download immediately for $12.95 and €9.95. Go to http://www.tomtom.com/plus/services/voices.php or TomTom HOME to see and hear a complete list of voices and easy-to-download instructions.
About TomTom
TomTom NV is the world’s leading navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom’s navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom’s products are sold through a network of leading retailers in over 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America, Asia Pacific and South Africa. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to http://www.tomtom.com.
About Navtones
Los Angeles-based Navtones is a global provider of celebrity, specialty, and branded voice content for GPS navigation systems. Thousands of drivers in more than 30 countries know what it means to “Nav It Your Way” from installing Navtones on their portable navigation devices. Founded in 2004, with a mission to add entertainment to the daily commute, Navtones content is available to both consumers and navigation enterprise via download and embedded license, respectively. To sample their exclusive catalog, or for more information, please check out http://www.navtones.com
TomTom
Kevin Carter, 978-405-1840
Kevin.Carter@tomtom.com
