SeLoger.com: 2009 9-Month Revenues Up by 1.0%
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PARIS, November 3 SeLoger
PARIS, November 3 /PRNewswire-FirstCall/ --
- Classified Ads Increased by 3.8%
Real estate market stabilising
FY 2009 targets confirmed
Record-breaking audience in September 2009
Consolidated sales for the first 9 months stand at EUR54.0m (+1.0%).
(Logo: http://www.newscom.com/cgi-bin/prnh/20080131/291759 )
(All figures are based on a comparison with the same period in 2008,
unless otherwise stated)
Revenues (EUR'000) As at As at Change
30th 30th
September September
2009 2008
Classified ads 41.938 40.391 1.547 3.8%
- Paris area 20.005 20.094 -90 -0.4%
- Regions 21.934 20.297 1.637 +8.1%
Online advertising and
partnerships 2.650 2.483 167 +6.7%
Direct services to
internet users 1.021 1.008 13 +1.3%
Total classified ads
and media 45.609 43.882 1.727 +3.9%
Services: agency website
design and listing 3.851 4.985 -1.134 -22.7%
Real estate software
Périclès 4.566 4.649 -83 -1.8%
TOTAL revenues 54.027 53.515 512 +1.0%
"Along with other sectors of the economy, the real estate market has
experienced a crisis unlike any other in recent times, which has heavily
affected real estate agents. Since the month of September, transaction levels
in old property have stabilised and the drop in transaction prices is slowing
down. The 1.0% growth in revenues over the first 9 months of the year 2009
mirrors this market condition, and explains the refocusing of real estate
agent communication budgets towards the most efficient Internet supports.
Today we are witnessing a point of inflection in the real estate market. For
the current financial year, we reiterate our aim to reach the upper range of
our estimations," declares Roland Tripard, CEO of the Group SeLoger.com.
The main visibility indicators in terms of Internet traffic remain
favourable. In September 2009, the Group reaches for the first time the
historic level of 3.0 million monthly unique visitors.
September 09 September 08 Change
Number of ads 2,292,000 2,356,000 -3%
Number of unique
visitors* 3,137,000 2,535,000 24%
Number of visits 12,483,000 10,956,000 14%
Number of pages
Viewed 162,141,000 135,4550,00 20%
Source: Google Analytics and * :Mediamétrie // NetRatings
Internet traffic growth is one of the pillars of our development
strategy. The number and the quality of visitors to our websites constitute a
precondition to winning new clients.
The first effects of launching the new http://www.seloger.com website at
the end of September are positive. Users have welcomed the new functions of
the search engine. In-house tools for internal statistics show a slight
increase in the number of pages viewed with hardly any decrease in viewing
time despite a more fluid navigation tool. Furthermore, the SeLoger on iPhone
application, launched less than two months ago, is approaching the mark of
120 000 downloads. The Group thus confirms its status as a leader in
innovation. Prior to generalised access to Internet mobile, the Group assures
an increased audience on its portal.
- Classified Ads and Media revenues for the first nine months
of 2009 record an increase of 3.9% to EUR45.6m and of 2.7 % on a
like-for-like basis (excluding the consolidation of Belles Demeures).
Classified Ads mark an increase of 8.1% in the regions over the whole
period and remain stable in the Paris area.
These figures reflect a net loss of 48 clients over the third quarter
2009 (-11 in the Paris area and -47 in the regions) and the stability of the
average monthly national basket at EUR332 at the end of September 2009.
(EUR413 in the Paris area and EUR286 in the regions). The erosion in the
average basket in the Paris area in September 2009 should be analysed with
caution since the figure for a single month cannot be representative of the
whole year.
Sept-09 June-09 March-09 Dec-08 Sept-08
Paris area
Number of customers 4.357 4.368 4.350 4.385 4.521
ARPC in Euros 413 421 417 408 408
Number on points of sales 5.302 5.385 5.296 5.421 5.937
Regions
Number of customers 7.571 7.618 7.588 7.644 7.961
ARPC in Euros 286 281 276 277 273
Number on points of sales 10.844 10.996 10.698 10.667 11.850
TOTAL
Number of customers 11.928 11.986 11.938 12.029 12.482
ARPC in Euros 332 332 328 325 322
Number on points of sales 16.141 16.381 15.994 16.088 17.787
- On-line Advertising and Partnerships have increased by 6.7%
over the period. As announced, this activity expanded during the third
quarter 2009 (+37.7%). Within the lack-lustre market of Internet
advertising, the Group offers, generally based on efficiency (notably
payment per click) continue to attract advertisers.
- Website Design and Listing: following a 12-month overhaul of
the services billing system, these revenues increased by 5.1% during
the third quarter 2009. This inflection illustrates the soundness of
the decision taken one year ago. Clients accept to commit themselves
to a contract by tacit renewal providing service payments are
spread across the total period.
- The 1.8% decrease of Périclès real estate software is
ascribable to the near absence of new real estate agencies, its main
source of new clients. Furthermore, the software activity requires a
longer sales process than classified ads because it has greater impact
on the daily management of agencies.
2009 Year Outlook
Considering the current market conditions, the Group fully confirms its
capacity to place itself towards the top level of its 2009 targets, i.e.
revenues ranging between EUR70m and EUR73m with Ebitda* of between EUR35m and
EUR37m.
Roland Tripard, CEO of the Group SeLoger.com concludes << the real estate
market appears to be reaching its lowest point in terms of transaction
volumes. Nevertheless, following several months of slight activity, we remain
watchful of our client cash positions.
The successful transition to recurrent subscription for most of our
services will help to insure future revenues. New products like Flash Agence
and Expertise.net are receiving a favourable response; over 5% of Périclès
clients were subscribers to one of these services in September 2009 against
less than 2% in January 2009. The success of our new website,
http://www.seloger.com and the iPhone application illustrates our
determination to win over new audience. I wish to pay tribute to the
collective efforts of each person in the Group in successfully conducting
different assignments, and I know that this dynamic will be pursued in 2010.
I am convinced that we are favourably positioned to benefit from the market
recovery".
Consolidated sales for the third quarter 2009
Revenues (EUR'000) Q3-2009 Q3-2008 Change
Classified ads 14.320 4.750 -2.9%
- Paris area 6.716 7.595 -11.6%
- Regions 7.604 7.155 +6.3%
Online advertising and
Partnerships 1.021 741 +37.7%
Direct services to internet users 397 395 +0.5%
Total classified ads and
Media 15.738 15.887 -0.9%
Services: agency website
design and listing 1.312 1.248 +5.1%
Real estate software
Périclès 1.501 1.603 -6.3%
TOTAL revenues 18.551 18.737 -1.0%
Revenues (EUR'000) Q2-2009 Q1-2009 Q2-2008 Q1- 2008
Classified ads 14.034 13.562 13.357 12.271
- Paris area 6.764 6.520 6.488 6.013
- Regions 7.270 7.064 6.870 6.258
Online advertising and
Partnerships 878 833 1.015 726
Direct services to internet users 331 294 292 295
Total classified ads and
Media 15.243 14.689 14.665 13.292
Services: agency website
design and listing 1.280 1.226 1.904 1.832
Real estate software
Périclès 1.517 1.598 1.562 1.484
TOTAL revenues 18.039 17.513 18.131 16.609
Third quarter 2009 sales show a 1.0% decrease on a consolidated basis
with a 11.6% decrease for classified ads in the Paris area. This decrease
mainly comes from allocation terms of the revenues or from non recurring
items.
Coming event:
Fourth Quarter 2009 Sales Figures
27 January 2010 (After market closing)
* : Ebitda: Earnings before interests, tax, depreciation and amortization.
About SeLoger.com
The SeLoger.com group is France's leading online real estate player, with
websites and services aimed at internet users and real estate professionals.
It has become France's benchmark online marketplace for real estate
classified ads with several leading sites http://www.seloger.com,
http://www.immostreet.com, http://www.bellesdemeures.com and
http://www.agorabiz.com. The group is also the leading provider in France for
real estate transactions software solutions with Périclès.
The group gives internet users access to France's most extensive range of
classified real estate ads, with more than 2.2 million ads. It also gives
real estate professionals the largest platform in the market, with an
audience consisting of more than 3.0 million unique visitors spending an
average time of more than 20 minutes (source: Mediametrie//Netratings
September 2009).
SeLoger.com's business model is based on innovative services dedicated to
real estate professionals. The company plans to maintain its growth strategy,
which focuses on four main areas:
- continuing to add new estate agent customers, in both Paris
and the Regions;
- improving its range of products and dedicated services for
all types of real estate professionals;
- introducing innovative new services for individuals planning
a real estate transaction;
- making selective acquisitions.
SeLoger.com has been listed on Euronext Paris (compartment B) since 30
November 2006 and is part of the following indexes: SBF 250, CAC SMALL 90,
CAT IT and Euronext 100.
ISIN code: FR0010294595
http://www.groupe-seloger.com
SOURCE SeLoger.com
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PR Newswire. All rights reserved.
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