SecurityPoint Media Taps French/West/Vaughan as Agency of Record

TAMPA, Fla., Nov. 9 /PRNewswire/ -- SecurityPoint Media (SPM), the company behind the airport security tray advertising sensation, has selected French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and brand communications agencies, as agency of record.

SecurityPoint Media's SecureTray System(TM) works in compliance with the TSA and has successfully streamlined airport check-in processes in 18 different markets nationwide. The security trays provide a valuable advertising medium that targets an engaged and measurable audience.

FWV is launching a powerful public relations and social media campaign to increase consumer awareness and establish added value for SecurityPoint Media's clients such as Charles Schwab, Ruby Tuesday's and Zappos. The firm will provide media relations and online marketing support for the recent Zappos ad campaign launch in Newark Liberty, JFK and LaGuardia airports.

"French/West/Vaughan was the obvious choice to work with because they demonstrate a clear understanding of our vision and offer a breadth of experience in both traditional PR and social media," said SecurityPoint Media President Joe Ambrefe.

"We are thrilled to support SecurityPoint Media and Zappos in this exciting time," said FWV Chairman and CEO Rick French. "Joe Ambrefe is one CEO who really understands that it takes the right offline initiatives to catapult the online ones."

About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast's largest independent public relations, public affairs and brand communications agency. FWV was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include, the Coca-Cola Company, Wrangler, the Justin Boot Company, Canada Post, the International Gemological Institute, Divi Resorts, Blinds To Go and OTB Records. The agency is headquartered in Raleigh and has offices in New York City and Tampa. The agency's creative arm, FWV Distilled, was established in 2007 and provides award-winning advertising, graphic design and media planning and placement services for a wide range of clients. For more information, please visit www.fwv-us.com.