ST. PAUL, Minn., Oct. 7 MN-Securian-Financial
ST. PAUL, Minn., Oct. 7 /PRNewswire/ -- Reducing debt and increasing
retirement savings is the theme of the Securian Retirement plan participant
education program that won the Profit Sharing/401(k) Council of America (PSCA)
Silver Signature Award.
Target audiences for the "Money Management Today for Retirement Tomorrow"
campaign are employees of companies that offer a Securian retirement plan as
an employee benefit. Specifically, the materials offer a strategy for creating
a budget, reducing debt and finding the money to boost retirement savings.
"The nationwide survey we conducted in 2007 showed that the more debt a
person has, the less likely he or she is to contribute to a retirement plan,"
said Jo Dahlen, director, Retirement Marketing. "It helps explain why
participation rates in 401K plans are not higher. Our Money Management program
offers a step-by-step plan that shows participants how to manage their
finances so they will be more inclined to save for retirement."
Securian's study, "Debt: The blind spot on Americans' road to retirement,"
was conducted in late 2007 by Mathew Greenwald & Associates. More than 2,000
Americans from four generations responded to questions about their attitudes
and behaviors regarding debt. The startling results show that debt is a
significant impediment to financial security in retirement for Americans of
all ages.
The Money Management program includes brochures, on-site seminars,
web-based education, and a variety of tools. The materials lead the employee
through a process that starts with a realistic assessment of the person's
financial status and moves on through budgeting and an explanation of the 401K
plan.
"With the decline of the traditional pension plan and the erosion of the
federal programs that used to provide financial security for retirees,
Americans are on their own when it comes to securing their financial futures
throughout retirement," said Dahlen. "As a provider of retirement plans,
Securian is well-positioned to teach employees how to become financially
self-sufficient for a lifetime."
The PSCA's Silver Signature is awarded annually to recognize excellence in
retirement plan education. PSCA is a national nonprofit association with over
1,200 member companies that employ more than six million individuals.
Securian Retirement, a unit of Securian Financial Group, Inc., has more
than 70 years in the retirement market and serves more than 3,200 retirement
plans with a total of $10 billion in assets as of June 30, 2008. Securian
Financial Group is one of the most highly-rated US insurance groups. More
information about Securian's financial strength is available at
http://www.securian.com.
SOURCE Securian Financial Group, Inc.
