PROVO, Utah - (Business Wire) Seastone, the leading provider of specialty
gift card packages and gift card promotional programs, today announced it has been granted a new patent for a customized plastic tray uniquely designed to carry a gift card within a gift card holder or package. Seastone
’s innovative design, which has rapidly been adopted as the industry standard, cradles a gift card on a unique plastic tray that nests inside a box or tin. Many of the top 25 largest retailers in the United States utilize this and other Seastone patents for a comprehensive gift card packaging program.
“This new patent is important for Seastone and our retail customers, as we strive to offer consumers the most attractive and convenient options for packaging a gift card,” said Eric Child, Seastone president. “We are pleased to see our innovative offerings being recognized by patent awards and used by industry leading retailers.”
Seastone also holds the patent for gift card packaging made with tin, which was found to be the most popular format for gift card packaging in a 2008 gift card packaging study done by The Marketing Workshop, Inc. With over 100 million units sold in 2007, Seastone has established a track record for delivering compelling design, on-time delivery and consumer value.
“Even in a tight economy, retailers are already in full swing preparing for the holiday gift giving season,” said Phil Rist, retail analyst at BIGresearch. “Holiday gift card sales totaled $28 billion in 2007, and that number is expected to grow this year. Companies like Seastone are helping retailers find innovative ways to increase their gift card sales.”
About Seastone
Seastone (www.seastone.com) is the market leader in specialty gift card packages and gift card promotional programs. The company pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift™ brand. Seastone also provides fully customizable programs utilized by many of the nation’s largest retailers, restaurants, banks and mall groups. Additional information about Seastone’s Give-A-Gift™ brand and customizable programs is available at www.seastone.com.
PilmerPR
John Pilmer, 801-369-7535
jpilmer@pilmerpr.com
