The International Association of Business Communicators (IABC) Phoenix chapter and KEO Marketing will offer a workshop for writers, communicators and other Arizona business professionals who want to learn more about search engine optimization (SEO) and how it affects their message.
Phoenix, AZ (PRWEB) November 6, 2009 -- The International Association of Business Communicators (IABC) Phoenix chapter and KEO Marketing will offer a workshop for writers, communicators and other Arizona business professionals who want to learn more about search engine optimization (SEO) and how it affects their message.
The main objective for business writers and communicators is always to engage their audience with clear, compelling messages. Equally important, however, is ensuring these messages appear prominently in web searches. Phoenix SEO expert, Sheila Kloefkorn, will help attendees understand how search engines work today, how they are evolving, and share strategies on writing effectively for search engines, as well as for readers.
"Anyone who creates websites, blogs, tweets or media releases will benefit from this session," shared Sheila Kloefkorn, President of KEO Marketing.
The event, taking place on November 19, 2009 from 11:30 a.m. - 1:00 p.m. (MST) will be held in the University Club of Phoenix, located at 39 E. Monte Vista Rd. in Phoenix, Arizona.
The online entry fee for IABC Phoenix members is $23.00 from October 20, 2009 to November 15, 2009; non-members will be charged $30.00 online. Late online registration for members is $25.00 from November 16, 2009 to November 18, 2009; non-members will be charged $32.00 online. The in-person entry fees (pay at the luncheon) will be $28.00 for members and $35.00 for non-members.
Interested parties can RSVP at the IABC Phoenix website.
About the Presenter
Sheila Kloefkorn is President of Phoenix-based KEO Marketing. KEO Marketing specializes in innovative online marketing strategy and solutions including search engine marketing and optimization, online advertising, social networking and social media. Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the United States and in more than 100 countries around the world. Some of the companies that Sheila has provided online strategy for include: General Motors, FedEx, Esselte/Pendaflex, Profiles International Inc. and many more. Prior to KEO Marketing, Sheila held senior positions with a New York based media agency, as well as iCrossing, a leading search and digital marketing agency, is a past President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).
About IABC Phoenix
The Phoenix chapter of the International Association of Business Communicators is the Valley of the Sun's most comprehensive resource for communications professionals. Named the world's best chapter for the fifth time in 2004, IABC Phoenix is part of a global not-for-profit network designed to provide industry practitioners with a full menu of resources - from networking and professional development to sharing best practices and recognizing award-winning work.
With more than 100 chapters in 60 countries and more than 13,500 members, IABC is the leading resource for public relations and communications professionals who are dedicated to improving personal and organizational effectiveness through strategic communications management.
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