NEW YORK, Dec. 3 NY-Intellivent-Group
NEW YORK, Dec. 3 /PRNewswire/ -- Intellivent Group, the brainchild of
former AOL Senior Vice President and General Manager Paul Corvino and
former-FreshDirect marketing executive Steven Yevoli, today announced a
partnership with Schwan's Home Service, Inc., the world's largest frozen food
home delivery company. Intellivent has been selected to create a comprehensive
advertising, sampling and promotion program for Schwan's Home Service, Inc.
Intellivent Group will be responsible for establishing partnerships with
Schwan's approved brands to participate in customized inserts, home delivery
bag promotions, product sampling programs and custom sales catalogs.
The Schwan's Home Service product catalog has a monthly circulation
greater than roughly 90% of national magazines. Advertisers will secure access
to Schwan's more than 3 million frozen-food customers throughout the 48
contiguous states each month. Approximately 6,000 customer sales managers
deliver frozen food directly to the homes of consumers each week.
"The Schwan's Home Service business was built on delivering quality
products and great customer service. That strategy will never change," said
Scott McNair, President of Schwan's Home Service, Inc. "Intellivent Group is
going to expand upon the marketing and advertising pieces of the business to
add even greater value to our customers' daily lives."
Paul Corvino, Intellivent co-CEO explained: "Schwan's has been making
frozen food deliveries to homes since 1952. Their customer sales managers,
many of whom have been with the company for decades, have personal contact
with consumers that any other advertiser can only dream about. It's now
possible."
"It's the ultimate offline targeting," commented Steven Yevoli, co-CEO of
Intellivent. "While advertisers try to find new ways to anticipate and
influence a consumer's next click, Schwan's customer sales managers are in
touch with consumers personally, know what they need, and are a trusted
element in their customer's daily lives. Now, the advertising community, in
partnership with Schwan's, can deliver offers, samples and other information
directly to consumers' homes."
Intellivent Group with InfoDish will launch its first marketing promotion
with HughesNet High Speed Internet service. The program kicks off with several
different promotions to 250,000 households. The promotion that yields the best
results will then be expanded to the more than 3 million Schwan's households.
"We are very supportive of InfoDish in their creative efforts to partner
with established and trusted brands like Schwan's to offer HughesNet satellite
services to rural America," said Mark Wymer, vice president of consumer
channel sales at Hughes.
For more information, log on to intelliventgrp.com.
About Intellivent Group
Intellivent Group (www.intelliventgrp.com) is the exclusive advertising
partner and marketing firm of food delivery conglomerate Schwan's Home
Service, Inc. Co-CEOs and advertising visionaries Steven Yevoli and Paul
Corvino founded Intellivent to bring marketers an entirely new channel based
on trust, loyalty, and consumer interaction.
About Schwan's Home Service, Inc.
Schwan's Home Service, Inc., a subsidiary of The Schwan Food Company,
markets and distributes approximately 400 fine frozen foods under the
Schwan's(R) brand through home-delivery and online ordering services. Featured
product lines include the company's signature ice cream, pizza, choice meats,
seafood, ethnic specialties, breakfast items and desserts and more. Schwan's
Home Service, headquartered in Marshall, Minn., since 1952, has nearly 500
local sales and distribution centers located across the 48 contiguous United
States. For more information, visit www.schwans.com.
SOURCE Intellivent Group
