Savasa Helps Women Get a Better Workout with Customized Gear and 15-Minute Workouts that Work Great for Busy Lives IRVING, Texas, Sept. 23
IRVING, Texas, Sept. 23 /PRNewswire/ -- Savasa, a specialty women's
fitness brand, today introduced a new custom-fit fitness line designed from
the ground up for women's bodies and their hectic schedules. Savasa's new
workout gear features products made for different heights and fitness levels,
along with smaller grips and handles modeled on women's hands. Product
packaging is color-coded to help women choose the gear that best fits their
bodies.
Each Savasa product comes with a DVD featuring 15-minute workouts created
by professional trainers. Women can watch video, print workout guides or
download audio workouts to iPod(TM) or MP3 players from the DVDs to customize
their workouts even further.
For the final "woman's touch", Savasa designed the line with stylish
colors and smooth shapes and textures so the gear would blend in with a home
workout environment. Comfortable fabrics and sturdy plastics can easily be
cleaned to prevent smells and discoloration.
"Because every woman is special and uniquely created, they deserve a
complete fitness line that distinctively fits them and their lifestyle," said
Holly Hall, Senior Product Manager of Fitness, Savasa. "Everything in the
Savasa line is based on comfort, style, and convenience for today's busy
woman. We believe if fitness is made to be fun, easy and feels good that it
will inspire women to take 15 minutes out of their day resulting in a healthy
mind and body with less stress."
Savasa is owned by world-renowned Easton Bell Sports and draws on the
company's heritage of customized sports equipment and accessories for men,
women and children. Savasa's new line focuses on three major exercise areas:
Strength Training, Cardio Training, and Yoga/Pilates -- allowing women to get
a better, more enjoyable workout using equipment that is stylish and custom-
fit to their bodies.
Savasa's custom fit line includes:
* Jump ropes, hand weights and resistance bands with hand grips shaped to
fit a woman's hand;
* Yoga mats, water bottles, weighted balls and body balls that are made
with non-toxic plastics;
* Workout gloves, ankle and wrist weights featuring comfortable, easy to
clean fabrics and plastics that prevent smells and discoloration.
Savasa's internal industrial design team worked with female fitness
trainers and women of all fitness levels in creating the new line. Savasa's
core components are integrated throughout the line in Savasa's convenient
multi-format workout DVDs, packaging and web site at http://www.savasafit.com.
The Savasa line is available nationwide at online retailers including
http://www.amazon.com and http://www.target.com, as well as in many retailers
including Fred Meyer and ULTA.
About Savasa
Savasa is owned by Easton-Bell Sports, Inc., a leading designer, developer
and marketer of innovative sports equipment, protective products and related
accessories. The company markets and licenses products under such well-known
brands as Easton, Bell, Riddell, Giro and Blackburn. Its products incorporate
leading technology and designs and are used by professional athletes and
enthusiasts alike. Headquartered in Van Nuys, California, Easton-Bell Sports
has 31 facilities worldwide. More information is available at
http://www.eastonbellsports.com.
SOURCE Savasa
