ORLANDO, FL and BERLIN -- 04/21/08 --
SAP AG (NYSE: SAP) today announced
plans for its upcoming SAPPHIRE® 2008 international customer conferences,
to be held in Orlando, Florida, May 4-7 and in Berlin, Germany, May 19-21.
This year, the conversations at SAPPHIRE will focus on "Business Beyond
Boundaries," exploring how today's open technologies and integrated
business networks can help companies achieve and maintain profitability,
efficiency and growth. Attendees will learn how to become best-run
businesses with all aspects of their business networks working together as
one.
The SAPPHIRE Orlando event will feature more than 700 presentations and
training sessions, along with nearly 200 interactive demo stations hosted
by SAP customers and nearly 300 exhibiting partners on the conference
floors. SAP customers delivering presentations at SAPPHIRE will include
Caterpillar Logistics Services, Inc. and W.W. Grainger, Inc.
Keynote presentations will feature Hasso Plattner, co-founder and chairman
of the Supervisory Board, SAP; Henning Kagermann, co-CEO and chairman of
the Executive Board, SAP; Léo Apotheker, co-CEO and president, Global
Customer Solutions and Operations, SAP; and John Schwarz, CEO, Business
Objects, an SAP company, and member of the Executive Board, SAP. During
their keynotes, SAP executives will discuss how organizations can most
effectively operate within and across industry boundaries, and close the
loop between strategy and execution, all while delivering on requirements
for strategic agility without compromising efficiencies.
At the SAPPHIRE Orlando event, legendary blues/rock guitarist and
singer/songwriter Eric Clapton will host a private concert for all event
attendees. Zucchero, one of the most well-known Italian artists worldwide,
will perform at a private celebration night for all SAPPHIRE Berlin
attendees.
SAP Customers Leverage IT Solutions to Overcome Business Boundaries
Today's challenging networked economy requires companies to gain strategic
agility while driving efficiencies across businesses and entire business
networks. For information technology to be strategic in this environment,
it must help close the loop between strategy and execution. Only then can
companies successfully steer through these challenging times. With the
addition of Business Objects, SAP is helping companies achieve closed-loop
business performance optimization, connecting people, information and
processes. At this year's SAPPHIRE events, the SAP ecosystem will gather to
explore new ways of driving collaboration and co-innovation to overcome
business boundaries and to gain competitive advantage.
Business Objects Debuts at SAPPHIRE as an SAP Company
The SAPPHIRE 2008 events mark Business Objects' inaugural appearances as an
SAP company. Successfully integrated with SAP as an independent business
unit, Business Objects brings to SAPPHIRE its mission of helping
organizations overcome one of the most prevalent pain points experienced by
virtually all businesses today -- closing the gap between the worlds of
making decisions and executing them. Business Objects will offer SAPPHIRE
attendees further insight into industry-leading solutions that can help
organizations optimize their performance through better decision making.
This year's SAPPHIRE events will also welcome Business Objects customers
and feature a dedicated Business Objects track of educational sessions.
"Business Objects looks forward to participating in the SAPPHIRE 2008
season and showcasing the synergy and co-innovation we continue to develop
with SAP," said John Schwarz, CEO, Business Objects, an SAP company.
"Testimonials from our mutual customers will demonstrate to SAPPHIRE
audiences how organizations can use SAP and Business Objects solutions to
link strategy and execution by connecting people, information and
business."
The SAPPHIRE Berlin event will be co-located with the Business Objects User
Conference, which will include more than 60 breakout sessions, test drives,
quick-start programs and a show floor village.
SAP Users and Customers Unite in Orlando
ASUG, the America's SAP Users' Group, will be holding its ASUG Annual
Conference from May 4-7, 2008, also at the Orange County Conference Center
in Orlando, to coincide with SAPPHIRE. The co-location of these two premier
ecosystem events gives business executives and technology professionals the
opportunity to share best practices with other customers, gain new insights
on maximizing existing SAP® software investments, and explore ways in
which a new SAP application or service can help companies transform their
businesses. The events are expected to bring together more than 15,000
current and prospective SAP customers, partners, users and employees to the
Orlando area for the one-of-a-kind gathering.
"Each year, the SAPPHIRE events bring together in one location the many
diverse members of the SAP ecosystem with one common goal: to optimize SAP
solutions to address today's most pressing business challenges," said Marty
Homlish, chief marketing officer and corporate officer, SAP. "This year,
with a focus on 'Business Beyond Boundaries,' SAP aims to provide a forum
for the leading minds in business and technology to work together to tackle
the challenges of accelerated innovation, workforce empowerment and
collaboration across all areas of business."
Further SAPPHIRE 2008 program information can be found at
www.sap.com/about/events/sapphire. To register for SAPPHIRE 2008 Orlando,
please visit www.sapsapphire.com/usa2008. For SAPPHIRE 2008 Berlin, please
visit www.sapsapphire.com/emea2008.
Additional ASUG conference information is available at
www.asugannualconference.com. To register, please visit
www.sapandasug.com/ASUG/AnnualConference2008.
About ASUG®
The Americas' SAP Users' Group (ASUG®) is an independent, volunteer-run
organization that delivers benefits to members of the SAP ecosystem by
being the preferred source for experience-driven education, peer
networking, and the most valued voice for SAP customer influence. Drawing
on the real experiences of its members to deliver real advantage from both
a business and technical perspective, ASUG maintains its unique position by
serving the needs of the entire SAP ecosystem. (www.asug.com)
About SAP
SAP is the world's leading provider of business software*. Today, more than
46,100 customers in more than 120 countries run SAP® applications -- from
distinct solutions addressing the needs of small businesses and midsize
companies to suite offerings for global organizations. Powered by the SAP
NetWeaver® technology platform to drive innovation and enable business
change, SAP software helps enterprises of all sizes around the world
improve customer relationships, enhance partner collaboration and create
efficiencies across their supply chains and business operations. SAP
solution portfolios support the unique business processes of more than 25
industries, including high tech, retail, financial services, healthcare and
the public sector. With subsidiaries in more than 50 countries, the company
is listed on several exchanges, including the Frankfurt stock exchange and
NYSE under the symbol "SAP." (Additional information at http://www.sap.com)
(*) SAP defines business software as comprising enterprise resource
planning and related applications such as supply chain management, customer
relationship management, product life-cycle management and supplier
relationship management.
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