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Sandestin Golf and Beach Resort Launches Social Media Marketing Initiative

Posted : Thu, 24 Jul 2008 17:00:40 GMT
Author : Sandestin Golf and Beach Resort
Category : Press Release
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Premier Destin beach resort reveals official fan page DESTIN, Fla., July 24
DESTIN, Fla., July 24 /PRNewswire/ -- Sandestin(R) Golf and Beach Resort recently joined several U.S. retailers when it released an official, company- sponsored Facebook.com fan page. The page features photo albums and videos of the resort, including "Things to Do at Sandestin" and "Nightlife at Sandestin." Developed as part of its progressive online marketing strategy, the Destin beach resort hopes the page will enhance its sense of community with guests.
"We launched the page to give fans of Sandestin on Facebook a place to share their experiences with friends, family and other guests," said Craig Ferris, director of Internet revenue. "Additionally, it provides a platform for Sandestin to interact with current and potential guests."
Users can visit Sandestin's Facebook page to learn more about the resort, check Florida vacation deals, become a fan, search careers and events or leave feedback about their visit at the luxury Destin, Florida accommodations.
Earlier this year, the Hospitality Sales & Marketing Association (HSMAI) honored the Destin beach resort with two Adrian Awards - Gold for Web site design and Silver for search marketing strategy - for advertising and marketing excellence within the travel and hospitality industry. Sandestin's social media efforts are an extension of this commitment to excellence and a forward-thinking marketing strategy.
Other brands with an official Facebook fan page include Bath & Body Works, Linens-N-Things and Victoria's Secret.
Sandestin Golf and Beach Resort is a 2,400-acre destination resort located in Northwest Florida, between Pensacola and Panama City. A member of Beaches of South Walton - a 26-mile stretch of world-famous sugar-white sands and diverse landscape in which 40 percent of the area is protected under state parks - Sandestin invites guests to enter its world of 30 charming village neighborhoods featuring 1,700 condominiums, villas, town homes and a wide variety of hotel accommodations. The resort boasts more than seven miles of beaches and pristine bayfront, four championship golf courses, 15 world-class tennis courts, 19 swimming pools, a 98-slip marina, certified children's programs, a fitness center and spa, 65,000 square feet of meeting space and a pedestrian village featuring a host of boutique shops, casual and fine dining restaurants and nightlife venues. Sandestin is part of Intrawest Hospitality Management, a world leader in operating and managing destination resorts. For more information, visit www.sandestin.com.
Intrawest ULC is a world leader in destination resorts and adventure travel. The company has interests in 10 resorts at North America's most popular mountain destinations, including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Sandestin Golf and Beach Resort in Florida and Club Intrawest-a private resort club with nine locations throughout North America. Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit www.intrawest.com.
SOURCE Sandestin Golf and Beach Resort

Copyright © 2008 PR Newswire. All rights reserved.




Article : Sandestin Golf and Beach Resort Launches Social Media Marketing Initiative
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