SAN DIEGO, CA -- 11/03/09 --
San West Inc. (OTCBB: SNWT) -- a Company that
designs, manufactures, sells and repairs off-road vehicles, apparel and
accessories -- announced today the launch of the first of its marketing and
advertising campaigns designed to increase sales of the Company's Buggy
World product line and exposure of their full suite of products and
services.
The ad campaign, which includes 20 sixty second 'on-air' and 125 'online
streaming' commercials per week, centers on the winning of a Buggy World
Exclusive "Truggy!" A Truggy is a popularly specialized off-road vehicle
considered to be a cross between a truck and a buggy.
The secondary goals of the marketing campaign, include (1) growing the
customer database; (2) generating consumer awareness about Buggy World as
'affordable fun'; and (3) driving the consumer, adults 21-60 to visit the
company web-site or Buggy World retail locations for one stop shopping.
"We are extremely excited about the new ad campaign," said GM and VP of
Buggy World Brian Britton. "With the inclusion of www.CountyImports.com and
San Diego Sport Cycles, we expect this campaign to add an additional
$500,000 to Buggy World's top line revenue over the next two quarters."
The contest is as follows: A total of 10 qualifiers will be chosen for the
grand prize, 5 from www.BuggyWorld.net and 5 from http://ksonfm.com. KSON
is a San Diego based radio station whose on-air reach is in excess of
300,000 people per week. Each qualifier will receive a $100 Gift Card from
Buggy World, a pair of tickets to CountryFest North and an exclusive
meet-and-greet with a CountryFest artist. The winner of the Truggy will be
chosen live at the spring CountryFest in May.
About San West Inc.:
San West designs, manufactures, sells and repairs off-road buggies, and
additionally provides aftermarket performance products and accessories for
off-road buggies. Products are sold via three divisions: at retail store
locations, via the online store and through its growing dealer network.
Buggy repair services are sold and fulfilled at the Santee, California
retail location.
For further information about San West Inc. visit www.CountyImports.com,
www.BuggyWorld.net and www.SanWestInc.com.
Certain statements contained herein are "forward-looking" statements (as
defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions
that the statements made in this press release constitute forward-looking
statements and no guarantees of future performance and actual results or
developments may differ materially from projections in forward-looking
statements. Forward-looking statements are based on estimates and opinions
of management at time the statements are made.
Contact:
San West, Inc.
Corporate Communication
(858) 246-6822
