Major expansion of the Simplay HD Testing Program to accelerate product throughput and ensure optimal interoperability and performance for HDMI- enabled products SUNNYVALE, Calif., July 1
SUNNYVALE, Calif., July 1 /PRNewswire/ -- Simplay Labs, LLC, the leading
solutions provider of technologies, testing programs, development tools, and
interoperability and performance design standards for the high-definition (HD)
consumer electronics industry, today announced that Samsung Electronics Co.,
Ltd. (SEC) will be implementing a pilot program of Simplay HD testing and
verification at Samsung's facilities. Administered by both companies, this
program will expand Samsung's participation in the Simplay HD Testing Program
by increasing product throughput, extending the range of products tested, and
accelerating time to market.
This is the first-of-its-kind self-testing initiative for Simplay Labs and
the result of a collaborative effort between Samsung and Simplay Labs to
define and develop a program that supports Samsung's increased use of the
Simplay HD Testing Program.
"We understand the importance of delivering fully interoperable products
with optimized performance to our retailers and customers, and the best way to
ensure this is by utilizing the expertise of Simplay Labs and its Simplay HD
Testing Program," said ChanHo Youn, assistant manager of the Customer
Satisfaction Management Center at Samsung Electronics. "Samsung has used
Simplay Labs testing extensively on a variety of consumer electronics devices
and, as we expand our Simplay HD participation, the self-testing program will
help streamline the process."
The Simplay HD Self-Testing pilot program will include on-site Simplay
testing equipment installation, technician training and certification, quality
control, collaborative test specification reviews, and integration with
product development and supply chain processes.
"We are thrilled to expand our longstanding relationship with Samsung by
rolling out the Simplay HD Self-Testing pilot program to support one of our
major partners," said Joseph Lias, president of Simplay Labs, LLC. "Working
closely with Samsung in defining the parameters of the Simplay HD Testing
Program continues to provide consumers the peace of mind that their HD
components will work together to deliver a great HD experience."
The Simplay HD Testing Program takes the guesswork out of shopping for
HDMI-enabled components such as set-top boxes (STBs), digital televisions
(DTVs), digital video disk (DVD) players, cables and audio/video (AV)
receivers. Components bearing the Simplay HD logo have demonstrated that they
will work together to provide a "plug-and-play" user experience. Consumers can
be assured that when they see the Simplay HD logo, the device has passed the
industry's most rigorous HD interoperability and performance testing regimen.
Service and content providers, retailers and product manufacturers can expect
HD equipment compatibility resulting in reduced returns and the satisfaction
of their end users.
About Simplay Labs, LLC
Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading solutions
provider of technologies, testing programs, development tools, and
interoperability and performance design standards for the high-definition (HD)
consumer electronics industry. The Simplay HD(TM) Testing Program is comprised
of leading consumer electronics manufacturers and technology providers focused
on delivering fully compatible products for consumers. As a result, consumers
making home theater component purchases can be confident that Simplay HD
verified systems exhibit the highest levels of interoperability performance
and are ready to receive and play premium digital content, regardless of
manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc.
(Nasdaq: SIMG).
Forward-looking Statements
This news release contains forward-looking statements within the meaning
of federal securities laws and regulations including, but not limited to,
statements regarding the benefits the Simplay HD Testing Program and the
Simplay HD Self-Testing pilot program. These forward-looking statements
involve risks and uncertainties, including those described from time to time
in Silicon Image's filings with the Securities and Exchange Commission (SEC)
that could cause the actual results to differ materially from those
anticipated by these forward-looking statements. The forward-looking
statements included in this press release are made only as of the date of this
press release; and Silicon Image assumes no obligation to update any forward-
looking statement. Additional information concerning risks and uncertainties
that could cause results to differ can be found in the Silicon Image's filings
with the Securities and Exchange Commission, including its most recent
periodic reports on Form 10-K and Form 10-Q.
Simplay, Simplay HD and the Simplay HD logo are registered trademarks or
trademarks of Silicon Image, Inc. in the United States and/or other countries.
HDMI and High-Definition Multimedia Interface are registered trademarks or
trademarks of HDMI Licensing, LLC in the United States and/or other countries.
All other trademarks and/or registered trademarks are the property of their
respective owners.
SOURCE Simplay Labs, LLC
