RIDGEFIELD PARK, N.J. - (Business Wire) A New York Jets fan who had his wife sign a contract before marriage allowing him to catch every home game; a superstitious Washington Redskins fan who can’t be bothered during games; a New York Giants fan who won over his future brother-in-law with tickets to a game; and a faithful San Francisco 49ers fan who calls the game following Sept. 11, 2001, the most memorable she’s ever seen. These are just some of the 48 videos fans will have the chance to vote on at nfl.com/howiseeit. The winning story will be turned into Samsung’s “The NFL. That’s How I See It” commercial that will air during the Super Bowl XLIII pregame show on February 1, 2009 on NBC.
For eight weekends, Samsung, the Official HDTV of the NFL, and NFL Films toured various NFL markets stopping at Best Buy retail locations and NFL stadiums across the US to capture stories of how fans see the game. The mobile studio served as a stage for hundreds of fans who shared stories of pregame rituals, defining football moments and football routines that have been passed down for generations.
“Samsung and the NFL developed this campaign to involve the all-important fan. The stories collected truly exemplify the unique passion fans possess for the game of football,” said Tim Baxter, executive vice president of sales and marketing at Samsung Electronics America. “We are excited to open these stories and look forward to turning the winning story into a commercial for all to see on Super Bowl Sunday.”
Fans, family and friends will have the chance to pick their favorites via two rounds of voting. The first round of 24 videos will be posted on nfl.com/howiseeit from November 20 to December 3. The polls will open for the second group of 24 from December 4 to December 17. The final eight videos and one wildcard video will be announced on December 18 and fans will be asked to return to the polls to vote for their favorite until January 4, 2009. The winning story, determined by fan votes and a panel of NFL and Samsung judges, will be transformed into a commercial to air during the pregame show prior to Super Bowl XLIII.
Consumers On Line With the NFL
The fan Super Ad program is part of Samsung’s “That’s How I See It” campaign which invites fans to engage their passion for the game while learning how their viewing experience is enhanced with Samsung Touch of Color™ HDTVs. The multi-faceted campaign includes four unique commercials showing how fans experience the NFL through their Samsung HDTV and an interactive microsite that contains more fan stories, and even purchasing advice from notable celebrities and athletes like NFL quarterback Boomer Esiason, Rich Eisen of the NFL Network, legendary rocker Alice Cooper and television personality Regis Philbin.
Fans can even arrange for the family purse-string holder to receive a pre-recorded phone call from Alice Cooper or Regis Philbin who promote the virtues of a Samsung HDTV. Go to www.samsung.com/howiseeit for more information on the campaign.
An NFL sponsor since 2005, Samsung receives several key designations through its NFL sponsorship, including Official HDTV of the NFL and Official Home Theater of the NFL. In 2007, the NFL chose Samsung HDTVs to be installed in select areas of all stadiums as part of the league’s HDTV upgrade.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning digital consumer electronics home appliance products including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.
MWW Group
Robyn Fink, 212-704-8727
rfink@mww.com
or
NFL
Joanna Hunter, 212-450-2449
joanna.hunter@nfl.com
